![Amazon prime logo](https://m.media-amazon.com/images/G/01/marketing/prime/2022PrimeBrand/Logos/Prime_Logo_RGB_blue._CB566308931_.png)
Amazon Prime Free Trial
FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with FREE Delivery" below the Add to Cart button and confirm your Prime free trial.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited FREE Prime delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
Buy new:
-43% $16.98$16.98
Ships from: Amazon Sold by: TALOT STORE
Save with Used - Good
$9.56$9.56
Ships from: Amazon Sold by: LiquidationFactor
![Kindle app logo image](https://m.media-amazon.com/images/G/01/kindle/app/kindle-app-logo._CB668847749_.png)
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Image Unavailable
Color:
-
-
-
- To view this video download Flash Player
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Hardcover – January 16, 2001
Purchase options and add-ons
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
- Print length320 pages
- LanguageEnglish
- PublisherCurrency
- Publication dateJanuary 16, 2001
- Dimensions6.54 x 1.17 x 9.53 inches
- ISBN-100385499841
- ISBN-13978-0385499842
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
![The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm](https://images-na.ssl-images-amazon.com/images/I/61rLTllMsWL._AC_UL116_SR116,116_.jpg)
Customers who viewed this item also viewed
Editorial Reviews
Amazon.com Review
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
From Publishers Weekly
Copyright 2001 Cahners Business Information, Inc.
Review
"Tom Kelley has unlocked the magic box of innovation for corporate America. At a time when creativity and innovation are the driving forces for the New Economy, Kelley shows how IDEO does it - and how companies everywhere can learn to build the products and services we all crave. If you're trying to create product lust, The Art of Innovation shows you how to do it."
-- Bruce Nussbaum, Business Week
"Everyone talks about innovation and creativity, but IDEO has actually done it. The Art of Innovation provides detailed, actionable ideas about how to build an innovative culture and an organization that makes creativity seem routine. Its well-placed emphasis on management practices makes it a great read for anyone in any organization who wants to get better at what
they do."
-- Jeffrey Pfeffer, Professor, Stanford Business School, and author of The Knowing-Doing Gap
What the world has been saying about IDEO:
"IDEO Product Development is the world's most celebrated design firm. Its ultimate creation is the process of creativity itself. For founder David M. Kelley and his colleagues, work is play, brainstorming is a science, and the most important rule is to break the rules... Can this formula for creativity work in other places? Some of the world's leading companies certainly think so."
-- Fast Company
"One of the hottest product development firms on the planet."
-- Production Magazine
"The fuel that starts the design engine is innovation, and, for once, the creative and business departments seem to agree: innovation is good. By definition, design is about change; this is what drives clients to IDEO. For the people at IDEO, change is interchangeable with progress."
-- Graphis3 magazine
"The ultimate candy store for design-technology-creativity buffs."
-- Tom Peters, On Excellence
From the Inside Flap
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possibleaspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour "Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Innovation wasn't always a hot topic in the Silicon Valley. More than a decade ago, when our firm was just a small group of product designers working over a dress shop in Palo Alto, we became very interested in why companies looked outside for product development. We hired a professional services firm to help answer that question, and after interviewing many clients (and nonclients) we distilled the answers down into four key reasons: One was just raw capacity. Companies had a bigger appetite than their in-house resources could satisfy. The second was speed. If they couldn't find anybody in-house to sign up to some incredibly tight deadline, they would look outside. The third reason was the need for some specific expertise outside their core competencies. And the fourth was innovation.
Well, a funny thing has happened in the ensuing years. Innovation has risen from the bottom to the top of the list. During that time, IDEO has broadened its client base to include some of the best-known and best-managed companies in the world. I personally have met with executives from more than a thousand companies to talk about their organizations' emerging technologies, market perceptions, and, of course, product development plans. With more than a thousand firsthand experiences, it's hard not to spot emerging trends unless you are truly asleep at the wheel. The biggest single trend we've observed is the growing acknowledgment of innovation as a centerpiece of corporate strategies and initiatives. What's more, we've noticed that the more senior the executives, the more likely they are to frame their companies' needs in the context of innovation.
To those few companies sitting on the innovation fence, business writer Gary Hamel has a dire prediction: "Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it. You've got one option now?to shoot first. You've got to out-innovate the innovators."
Today companies seem to have an almost insatiable thirst for knowledge, expertise, methodologies, and work practices around innovation. The purpose of this book is to help satisfy some of that thirst, drawing on IDEO's experience from the "front lines" of more than three thousand new product development programs. Our experience is direct and immediate, earned from practical application, not management theory. We've helped old-line Fortune 500 companies reinvent their organizations and bold young start-ups create new industries. We've helped design some of the world's most successful products, everything from the original Apple mouse, once called "the most lovable icon of the computer age." to the elegant Palm V handheld organizer. Whether you are a senior executive, a product manager, an R&D team leader, or a business unit manager, we believe this book can help you innovate.
One of the advantages of our front-lines experience is that we've collected a wealth of contemporary success stories from leading companies around the world. We've linked those organizational achievements to specific methodologies and tools you can use to build innovation into your own organization. I think you'll find that this book will help you to arrive at insights that are directly relevant to you and your company.
I joined IDEO in the late 1980s, when it was reaching that critical stage at which many start-ups either stall or implode. Since that time, however, IDEO has grown dramatically in size and influence, and Fast Company magazine now calls it "the world's most celebrated design firm." The Wall Street Journal dubbed our offices "Imagination's Playground," and Fortune titled its visit to IDEO "A Day at Innovation U." Every spring, Business Week publishes a feature story on the power of design in business and includes a cumulative tally of firms who have won the most Industrial Design Excellence Awards. IDEO has topped that list for ten years running.
What's unique about IDEO is that we straddle both sides of the innovation business, as both practitioners and advisers. Every day we work with the world's premier companies to bring innovative products and services to market. Even the best management consulting firms don't enjoy that hands-on, in-the-trenches experience. Yet, like the best consulting firms, we sometimes host teams from multinational companies who want to learn from our culture and steep themselves in our methodology. In other words, we don't just teach the process of innovation. We actually do it, day in and day out.
As I was completing this book, Tiger Woods was winning the U.S. Open golf tournament at Pebble Beach, dominating the field as never before. He seemed both intense and utterly calm. His dedication was complete, and his swing and putting were nearly perfect. In spite of what looked like masterful putting in his first round, he insisted that the balls weren't going into the hole smoothly enough for him. They were just "scooting," he said, not rolling. He stayed on the practice green till they rolled beautifully. Butch Harmon, his swing guru, said Tiger was playing better than ever. "He's confident. He's mature," said Harmon. "We've built his swing together, so it's pretty easy to tweak if something goes wrong." I found that a wonderful, enlightening statement. The greatest golfer in history, who appears to be the ultimate solo performer, is actually the product of a team effort, and when the occasional bumps in the road arrive, the going is easier because of that fact.
Our approach to innovation is part golf swing, part secret recipe. There are specific elements we believe will help you and your company to be more innovative. But it's not a matter of simply following directions. Our "secret formula" is actually not very formulaic. It's a blend of methodologies, work practices, culture, and infrastructure. Methodology alone is not enough. For example, as you'll see in chapter 6, prototyping is both a step in the innovation process and a philosophy about moving continuously forward, even when some variables are still undefined. And brainstorming (covered in chapter 4) is not just a valuable creative tool at the fuzzy front end of projects. It's also a pervasive cultural influence for making sure that individuals don't waste too much energy spinning their wheels on a tough problem when the collective wisdom of the team can get them "unstuck" in less than an hour. Success depends on both what you do and how you do it.
The Innovation Decathlon
Here's the good news. Neither you nor your company needs to be best of class in every category. Like an Olympic decathlon, the object is to achieve true excellence in a few areas, and strength in many. If you're the best in the world at uncovering your customers' latent, unspoken needs, the strength of your insights might help you succeed in spite of shortcomings elsewhere. Similarly, if you can paint a compelling visualization of the future, maybe your partners (suppliers, distributors, consultants, etc.) or even your customers can help you get there. If there are ten events in creating and sustaining an innovative culture, what counts is your total score, your ability to regularly best the competition in the full range of daily tests that every company faces.
A Method to Our Madness
Because of the eclectic appearance of our office space and the frenetic, sometimes boisterous work and play in process, some people come away from their first visit to our offices with the impression that IDEO is totally chaotic. In fact, we have a well-developed and continuously refined methodology; it's just that we interpret that methodology very differently according to the nature of the task at hand. Loosely described, that methodology has five basic steps:
1. Understand the market, the client, the technology, and the perceived constraints on the problem. Later in a project, we often challenge those constraints, but it's important to understand current perceptions.
2. Observe real people in real-life situations to find out what makes them tick: what confuses them, what they like, what they hate, where they have latent needs not addressed by current products and services. (More about this step in chapter 3.)
3. Visualize new-to-the-world concepts and the customers who will use them. Some people think of this step as predicting the future, and it is probably the most brainstorming-intensive phase of the process. Quite often, the visualization takes the form of a computer-based rendering or simulation, though IDEO also builds thousands of physical models and prototypes every year. For new product categories we sometimes visualize the customer experience by using composite characters and storyboard-illustrated scenarios. In some cases, we even make a video that portrays life with the future product before it really exists.
4. Evaluate and refine the prototypes in a series of quick iterations. We try not to get too attached to the first few prototypes, because we know they'll change. No idea is so good that it can't be improved upon, and we plan on a series of improvements. We get input from our internal team, from the client team, from knowledgeable people not directly involved with the project, and from people who make up the target market. We watch for what works and what doesn't, what confuses people, what they seem to like, and we incrementally improve the product in the next round.
5. Implement the new concept for commercialization. This phase is often the longest and most technically challenging in the development process, but I believe that IDEO's ability to successfully implement lends credibility to all the creative work that goes before.
We've demonstrated that this deceptively simple methodology works for everything from creating simple children's toys to launching e-commerce businesses. It's a process that has helped create products that have already saved scores of lives, from portable defibrillators and better insulin-delivery systems to devices that help grow sheets of new skin for burn victims.
Product details
- Publisher : Currency; Hardcover Edition (January 16, 2001)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 0385499841
- ISBN-13 : 978-0385499842
- Item Weight : 1.65 pounds
- Dimensions : 6.54 x 1.17 x 9.53 inches
- Best Sellers Rank: #379,948 in Books (See Top 100 in Books)
- #159 in Industrial & Product Design
- #942 in Decision-Making & Problem Solving
- #3,094 in Business Management (Books)
- Customer Reviews:
About the author
![Tom Kelley](https://m.media-amazon.com/images/I/71nfeCFbJeL._SY600_.jpg)
Tom Kelley is general manager of IDEO, the world's leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm's brainstorming and prototyping efforts.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book interesting and well-written with insightful advice on the innovation process. They appreciate the practical guidance and case studies provided. Many find the book entertaining, challenging conventional thinking about strategic planning and implementation. However, some readers feel the content is a bit outdated.
AI-generated from the text of customer reviews
Customers find the book easy to read and engaging. They say it provides a good overview of IDEO's operation and is well worth their time. The writing is clear and keeps readers interested.
"Good read for creatives" Read more
"...Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side...." Read more
"...Presented in a fun, readable fashion, the author pulls you through example after example illustrating the points he's making...." Read more
"...Above all, I find it very engaging without boring one with unnecessary details." Read more
Customers find the book insightful and helpful for innovation in business. It provides practical approaches and a guide for success. They say it opens their minds to possibilities and presents lessons from real experiences. The book is well-written and keeps readers engaged with its engaging stories and good information for designers.
"...It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere." Read more
"...Innovation will flow fluidly once you demolish barriers that contain creativity. Tom Kelley's logic is basically this: 1...." Read more
"A great collection of innovation strategies that can be applied by anyone working in any field...." Read more
"...I am still reading the book-almost done. I enjoy the simplicity of the stories and ideas raised in it. This book has no gimmicks to its approach...." Read more
Customers find the book provides useful advice on principles, practices, and how-tos. They appreciate the great tips and examples, backed by real-world case studies. The book's approach is pragmatic, easy to understand, and it encourages individual and collaborative solutions.
"...This book has no gimmicks to its approach. It is practical, honest in dealing with difficult projects, and clear in its explanation...." Read more
"...the silver bullet answer to your problems, it provides great tips on topics like brainstorming, and serves as a reminder that innovation is..." Read more
"...for more than ten years now, and for me, this is the definitive guide of the principles, practices, and "how-to" guide for innovation in any business..." Read more
"...Must read for everyone. Lots of great case studies and examples. I recommend this book without qualifications. Great book!" Read more
Customers enjoy the book. They find it interesting and entertaining, with fun stories about IDEO's experiences. The book challenges their conventional thinking on strategic planning and implementation.
"...Presented in a fun, readable fashion, the author pulls you through example after example illustrating the points he's making...." Read more
"This book was a good read. Lots of fun stories about the experiences IDEO has had in practicing innovation...." Read more
"...The writing of Kelley and co-author Littman is crisp and entertaining." Read more
"...are well known in the design world, and anyone will find this book interesting and full of stories and observations...." Read more
Customers find the content dated, but it provides relevant guidance.
"...to read, and still relevant, even if some of the examples are starting to be a bit dated." Read more
"Examples are quite dated in places. Has been updated in some parts with more recent examples, but not as currently relevant overall...." Read more
"Good but a little out of date." Read more
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
- Reviewed in the United States on January 21, 2025Good read for creatives
- Reviewed in the United States on June 7, 2010The Art of Innovation was a great read for me. I bought this book purely so I would have something to read on the commuter rail while on my way to my new internship. Without reading any prior reviews of the book, I just expected it to be about the process that a designer goes through when designing a new product. It caught me off guard when the book had a lot more to offer to a young designer.
As a young design student, I am aware of the major impact that IDEO has had on the industrial design community. In this book, Kelley not only explains IDEO's design process but he goes past that and talks about how to use this process to make your designs successful and innovative.
Don't let the publishing date turn you away from reading this book. I have found that the processes discussed in this book to still be completely relevant almost a decade later. The methods used to portray a solution may change, but the core steps taken to arrive at that solution stay the same.
I really enjoyed the section about brainstorming. This is one of the most important parts of the design process and Kelley gives a great description on what can make and break a brainstorming session. Some of my favorites were:
- The Space remembers
- Build and Jump
- Playful Rules
Overall I would say that this book would be a great read for someone who is trying to expand his or her creative side. It could help anyone from a young designer to a typical businessman. The IDEO model could be applied almost anywhere.
- Reviewed in the United States on August 9, 2005This book is NOT a step by step process on how to give your company an "IDEO Makeover". Not even close.
Instead, this is THE book to learn how to foster an environment that promotes creativity.
Whether you're in the "messy startup mode" or "established 3-piece suit mode", you'll be able to apply what you learn and bring a massive creative force in your business. Innovation will flow fluidly once you demolish barriers that contain creativity.
Tom Kelley's logic is basically this:
1. Bring together insightful, motivated people, regardless of disciplinary background.
2. Put them under deadline pressure, but pamper them in ways that reinforce a sense of community.
3. Challenge them to do innovative, creative work.
4. Then simply stand back as they blow you away with sideways solutions the likes of which the world has never seen.
What I learnt in this book helped our company come out with innovative products that blew the competition away.
I got my copy almost free using a coupon from UnderTag.com
- Reviewed in the United States on November 21, 2013A great collection of innovation strategies that can be applied by anyone working in any field. Presented in a fun, readable fashion, the author pulls you through example after example illustrating the points he's making. Short chapters and shorter subsections make it an easy book to pick up and read a few pages of at a time. If you're serious about wanting to learn how to form an innovative organization, this should be the first book you pick up.
- Reviewed in the United States on February 6, 2014I purchased this book after I watched Charlie Rose interview Tom Kelly on PBS. Because of some of the issues Mr. Kelly talked about, I decided to purchase the book. I must say that I am glad I did. I am still reading the book-almost done. I enjoy the simplicity of the stories and ideas raised in it. This book has no gimmicks to its approach. It is practical, honest in dealing with difficult projects, and clear in its explanation. Above all, I find it very engaging without boring one with unnecessary details.
- Reviewed in the United States on October 4, 2001The Art of Innovation is the story of the famous Palo Alto based design firm, IDEO. The book is easy to read and moves quickly. The author, Tom Kelley, is the brother of founder David Kelley. Tom is the General Manager and is an ex-management consultant. This is important because the book really devolves into a light treatise on business management practices. This makes sense since given Tom Kelley's responsibilities at IDEO and his background. It also explains the Tom Peter's Foreword. If you like Tom Peter's books, you will enjoy this book.
If you are looking for real insights into the IDEO design process you will be disappointed. Most of the insights are of a personnel management nature, and even those are at a relatively high level. Mr. Kelley pokes more than a few veiled barbs at the slow industrial giants who simply cannot compete with the brain power and management prowess at IDEO. That may sound sarcastic, but Mr. Kelley's pride in his company often crosses that fine line into arrogance.
There are a few actual projects described to point out how valuable a certain IDEO practice is. There are repeated references to IDEO's contribution to the invention of the Apple mouse and follow-up work on the Microsoft Mouse. Also, a great deal of time is spent talking about the redesign of the common shopping cart that was done in one week for a segment on Nightline. I know that IDEO has had many important clients and recent important projects. Perhaps they can't talk about them because of non-disclosure agreements. There are color pictures of some products at the beginning of each of 15 chapters but often there is no mention of those products in the text. Some black & white photographs of products and the IDEO workspaces also accompany the text. There are no diagrams or illustrations.
A great deal of the book outlines the emphasis that IDEO puts on the treatment of their employees and their penchant for quick and frequent prototyping as a key to success. All projects start by assigning a "hot" team and letting them brainstorm and prototype their way into some great ideas. No details are given on how the teams are formed or managed.
This book is for you if you are looking for a light management practices book and just a little insight into a premier design firm. You will probably be disappointed if you want to find out how products are designed or what specific processes are used to manage the design process. You also will not get a great deal of competitive information about IDEO. The book assumes that you have at least a general idea of what Industrial Design is about.
Tom Kelley admits that workshops about the "IDEO way" have been turned into a profit center. They give seminars on how to organize product development at client companies. I could see IDEO including this book with their seminar, or perhaps they could give it to a prospective client to whet their appetite. It definitely leaves you wanting more information. I am left wondering, "How much is that seminar, and will they let me in?"
Top reviews from other countries
- Frank CalbergReviewed in Germany on January 29, 2024
5.0 out of 5 stars The art of innovation
Takeaways from learning about design thinking:
Observe:
- Start of chapter 3: Innovation begins with an eye.
- Start of chapter 7: Observations, brainstorming, and prototyping are “the fundamentals, the reading, writing and arithmetic of innovation.”
Develop ideas:
Chapter 7: Redesign your office space so it helps you develop ideas.
Make prototypes:
Do prototyping using different materials, tools, techniques, and machines / equipment.
Test:
The last phase, testing, should, I learned, not be underestimated. Testing an idea / prototype in the market can lead to good insights for doing improvements, as you find out how people react. In this regard, I learned that it can be useful to go back to initial phases and adapt things, develop more ideas etc. and then try out things again. In other words, keep learning, rethinking / refining and experimenting / testing / trying out.
- Juan SeguiReviewed in Spain on May 11, 2021
5.0 out of 5 stars Great Book!
If you like these your will also love Creative Confidence
Enjoy!
-
SergioReviewed in Mexico on July 15, 2018
5.0 out of 5 stars Están en ingles, es un libro con adn de silicon valley
Es sin duda un libro que te deja una grata leccion y aprendizaje sobre el proceso para innovar en prácticamente cualquier área.
- Cliente AmazonReviewed in Brazil on November 17, 2018
5.0 out of 5 stars Inspiring
IDEO has been for a long time a reference for designers. This book opens up its doors to show us how an agency can help companies can get a more creative approach. Best of all, it doesn’t rely on the misconception of creativeness as an inherent quality, but as a process of thinking, a mindset.
- MohakReviewed in India on August 21, 2019
5.0 out of 5 stars Live the Future
This books offers such brilliant real stories of innovation that really makes you think. Its beautifully written clearly explaining the concepts at the same time to help the readers. Its a great fun read with robust ideas on how to innovate and at the same time how to create the prototypes. Must add book in your library if you are serious about learning what Design Thinking is and how it makes you empathize and understand the latent needs of the customers.
Deserves 7 stars !!