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LAS VEGAS –The Sony Pictures presentation at CinemaCon on Wednesday was the most laughter-filled so far, opening with a visit from an F-bomb dropping actor and wrapping up with extended footage of end-of-the-world comedy This is the End.
In between all the comedy the audience got first looks at plenty of films from Sony’s upcoming slate, including David O. Russell’s Abscam sting operation film American Hustle and George Clooney‘s The Monuments Men.
The presentation started with an interruption by a caravan of chariots and trumpets that brought Adam Sandler and Salma Hayek onto the stage. Along with them were David Spade and Kevin James.
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The group of stars plugged Grown Ups 2, which hits theaters on July 12.
“If you can get Grown Ups 2 as big as [the previous film], Ferrari for this one,” Sandler said, pointing at Hayek.
“I don’t know how to drive stick shift,” she told the crowd, getting plenty of laughs.
Sandler threw out a few jokes about Sony’s upcoming slate, dropping an F-bomb about the family-friendly sequel Smurfs 2.
“You overseas people are f—ing excited about Smurfs 2!” Sandler told the crowd of theater owners.
After the four actors left the stage, a long collection of preview footage was shown.
Trailers for Grown Ups 2, Smurfs 2 and Cloudy With a Chance of Meatballs 2 were shown in the early part of the presentation.
The highlights of the presentation included extended footage of sci-fi pic Elysium, starring Matt Damon as a man who gets technology added to his body to fight against the upper class that has formed on a space station above Earth, and a longer look at Channing Tatum-starrer White House Down. Trailers for After Earth, The Mortal Instruments: City of Bones, MGM/Screen Gem’s horror pic Carrie and the One Direction concert film were also shown during the 45-minute video.
The first footage of American Hustle, Russell’s previously untitled film starring Bradley Cooper, Christian Bale, Jennifer Lawrence, Amy Adams and Jeremy Renner was shown, featuring a blonde Lawrence looking stunning in a white dress.
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Some footage for The Monuments Men, George Clooney’s directorial project, was also shown.
Before the clips from The Monuments Men, a video greeting from Clooney and producer Grant Heslov played. In it, they pretended that they were making a video about their Oscar-winning film Argo, even showing off their Oscars to the crowd.
Once they realized it was about their upcoming film, Clooney and Heslov said they were currently shooting in Europe, which was why they couldn’t attend the presentation in person.
“Don’t drink too much today because I know how you guys do,” Clooney joked to the Las Vegas audience.
But the biggest laughs came from the extended look at This Is the End, the apocalypse comedy directed by Seth Rogen and Evan Goldberg. Footage included a long scene between James Franco and Danny McBride arguing over a dirty magazine, and Emma Watson making a group of male comedians fear her wrath. The comedy hits theaters June 12.
Email: Rebecca.Ford@thr.com; Twitter: @Beccamford
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