Hugo Boss

Jason Wu for Hugo Boss

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JASON WU has been named creative director of Hugo Boss' Boss womenswear label, it was announced this afternoon. The 30-year-old Taiwan-born, New York-based designer - who founded his own label in 2007 - will be responsible for the entire womenswear line up from the German fashion house, including ready-to-wear and accessories.

"I have long been a fan of Hugo Boss' vast tradition and lineage in extraordinary tailoring," says Wu, who will continue to work on his own line - which comprises ready-to-wear as well as shoes and handbags that sell in 39 countries across the world - and will unveil his first collection for Hugo Boss in New York next February. "With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand's authority in menswear."

"We are absolutely delighted to have an outstanding talent like Jason Wu on board," says Hugo Boss CEO Claus Dietrich Lahrs. "This will generate a powerful and creative statement for Boss Womenswear and show our commitment to focus even more on the female side of the brand."