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The average cost of going to a movie in North America reached an all-time high of $8.38 in the second quarter of the year, a 5.5 percent increase over the first quarter.
The average ticket price in Q1 2013 was $7.94.
STORY: Forever 74 Degrees: How Movie Theaters Keep Cool During Summer
That puts the average ticket price for the first half of the year at $8.16, according to the National Association of Theater Owners.
During the summer months, movie ticket prices often rise because of the uptick in 3D movies, which command more money, as does entry to IMAX theaters and other large-format locations.
The average ticket price in Q2 2012 was $8.12, the previous high. The average ticket price of $8.38 represents a 3.2 percent uptick over that number.
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