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The name of Kim Kardashian‘s and Kanye West‘s baby has been revealed.
TMZ reported Thursday the couple has chosen to name their baby daughter North — as in North West. The website cited the birth certificate from L.A.’s Cedars-Sinai hospital, where the baby was delivered Saturday.
PHOTOS: Whoa, Baby: Hollywood’s Most Memorable Newborn Announcements
E! News cited sources who confirmed the baby’s name, reporting that the baby has no middle name and that the new parents plan to call her “Nori” for short.
The Hollywood Reporter has reached out to Kardashian’s and West’s reps for confirmation.
VIDEO: Letterman Says Kardashian Baby Should Be Launched Into Space
Meanwhile, reaction online was instant to the cardinal direction-heavy name. Not long after news of the name hit the Web, “North West” became a trending topic on Twitter, with many cracking jokes about the unique moniker.
F—, I lost my office pool. I had Ratings Spike Kardashian-West.
— Jason Biggs (@JasonBiggs) June 21, 2013
“North West?” What a ridiculous name, said Wayne Dwop
— Steve Levitan (@SteveLevitan) June 21, 2013
Now that they named their kid North West Kim and Kanye have to move to Boise
— Ike Barinholtz (@ikebarinholtz) June 21, 2013
Damn, I had I-95 in the office pool… #North #West
— Eric Stangel (@EricStangel) June 21, 2013
I’m going to name my 1st born South East so it will become mortal enemies with North West
— Paul Scheer (@paulscheer) June 21, 2013
movie buffs will know how this relates to #kimye pic.twitter.com/D4l2XvDS7I
— BET (@BET) June 21, 2013
game 7…. north west…. instagram thinking it’s vine…. what is going on?!?!?!?!
— Matt Prokop (@mattpro13) June 21, 2013
Then North West became someone’s name and I died
— Kat Dennings (@OfficialKat) June 21, 2013
Gotta Love the creativity of Kanye & Kim K. Living in Seattle we love the North West! Riley needs a baby friend… Come visit anytime!
— Jason Mesnick (@jason_mesnick) June 21, 2013
If ever you don’t like your name… just think abut North West.
— Anthony Padilla (@smoshanthony) June 21, 2013
Which defunct airline makes a better name: North West, or America West? -H
— Go Fug Yourself (@fuggirls) June 21, 2013
Do u like it? RT @geekgirl11: is it true? Did @KimKardashian really name her baby girl North West?? #babyk #kimye
— Giuliana Rancic (@GiulianaRancic) June 21, 2013
Me: “what will they call that baby for short?” @kylemartino: “NO.” #NorthWest #No
— Eva Amurri Martino (@4EvaMartino) June 21, 2013
Kim and Kanye named their baby North West. It’s one of the few things in Kim’s life that hasn’t gone south. #sorryshesprobablyverynice
— Grace Helbig (@gracehelbig) June 21, 2013
I don’t know how proud I am to be from the Northwest now that the Ksquared baby has been named.
— Catherine Giudici (@clmgiudici) June 21, 2013
Omg the baby’s name is North? North West? Poor baby. I love Kim. No offense but poor poor baby. Smh.
— Stacy Francis (@stacyfrancis) June 21, 2013
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