In Europe, the use of comparative advertising is subject to the European Union's Comparative Advertising Directive. The Directive allows comparative advertising as long as it is not misleading, does not discredit or denigrate the competitor's trademarks, and provides objective and verifiable information.
May 4, 2023
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The rules on misleading and comparative advertising provide for a minimum level of protection from misleading advertising throughout Europe, and fully harmonise ...
Oct 24, 2016 · It seeks to protect traders against misleading advertising from other businesses (i.e. B2B), which is equivalent to an unfair commercial ...
If comparative advertising cannot be prohibited, the competitor has, at a minimum, an interest in assuring that the ads are at least true, that they are in no ...
The proposed directive follows the practice of many. European countries by condemning comparisons that either. "free-ride" on the good name of others or are ...
Feb 3, 2024 · Comparative advertising, subject to certain conditions, is defined as “advertising which explicitly or by implication identifies a competitor or ...
Countries with strong restrictions against comparative advertising include: Argentina, China, El Salvador, Germany (Though a recent case suggests ...
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European Union edit. Prior to 1997, many European countries severely limited comparative claims as an advertising practice. For example, in Germany ...
European Union Country ... Comparative advertising, subject to certain conditions, is defined as "advertising ... Tobacco advertising on television has been banned ...
Country, Afghanistan, Åland ... In general, the UCPD does not prohibit personalized advertising as such. ... Comparative advertising is only allowed under the ...