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Lionel Richie has what beer lovers are looking for.
The legendary singer appears in a hilarious ad for Tap King, a new home beer dispenser, singing his 1984 hit “Hello” from inside a fridge.
STORY: Lionel Richie’s ‘Tuskegee’ Tops Record Sales at Mid-Year Mark
As a thirsty consumer raids his fridge for a cold one, Richie appears in front of a white grand piano to pour a frosty pint. Watch the one-minute spot below.
The ad campaign comes from Australia and according to Billboard, will run throughout the month of July.
Email: Sophie.Schillaci@THR.com; Twitter: @SophieSchillaci
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