Multi-Channel Networks (“MCNs” or “networks”) are third-party service providers that affiliate with multiple YouTube channels to offer services that may include audience development, content programming, creator collaborations, digital rights management, monetization, and/or sales.
All channels that are part of a MCN must also have their channel reviewed and follow YouTube monetization policies.
Affiliate and Owned & Operated channels
MCNs can have two different types of channels under their YouTube network:
- Affiliate channels are managed at scale by their MCN and reside in an Affiliate Content Owner.
- Owned & Operated (O&O) channels are owned and operated by the partner. This means the partner has obtained exclusive rights to the channel's YouTube content and actively manages the operation of the channel (e.g. uploading videos) on a day to day basis. To the extent that the partner has less than perpetual, worldwide exclusivity to the O&O channel’s uploaded content, it is the partner’s responsibility to use appropriate features to manage the availability of the content on the platform.
Differentiating between these two types of channels allows YouTube to apply our policies and channel features with clarity and fairness.
MCNs and other third-party service providers are not endorsed by YouTube or Google, but you can view a list of YouTube Certified service providers in the Creator Services Directory.
Key aspects of working with MCNs
Joining an MCN is an important choice for any YouTube creator. Before you join, make sure you understand what services and/or results the MCN will deliver in exchange for your payment. You should also make sure you understand when your payments will be distributed, and what protections you have if your MCN fails to pay you on time or fails to pay you what you are owed. While some creators may choose to partner with an MCN, you don’t need to join an MCN to be successful on YouTube.
YouTube resources for all creators
Make sure you know how to get help as a YouTube Creator and use YouTube’s support options, which are available to you whether you're in an MCN or not.
YouTube for Creators is the best place to learn about all the programs, tools, and upcoming events that can help you create better videos. You can also get help growing your channel with the YouTube for Creators benefits program.
Best practices for MCNs
All MCNs are responsible for providing value to their creators by following YouTube’s best practices, including:
- Avoiding spammy, misleading language to recruit channels to join an MCN.
- Clearly explaining in a contract the services and levels of support provided.
- Acting in an honest and transparent way with respect to services offered and contractual obligations.
- Onboarding and releasing channels in line with their contracts.
If an MCN doesn't adhere to these best practices, they may lose account features and monetization. If you believe that an MCN is not following YouTube’s policies, contact the Creator Support team.