- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
LONDON — Studio Canal, the French owned U.K. distributor of Fede Alvarez‘s Evil Dead reboot, has found itself in hot water for its TV advertising campaign for the movie’s rollout.
The Advertising Standards Authority said Wednesday a series of four ads for the show — including a scene featuring a a girl in a white bloodied dress with her head bowed — had received 28 complaints from viewers.
PHOTOS: ‘The Exorcist’: Photos From the 1973 Horror Film Set
The majority of complaints — 25 of the 28 — challenged whether or not two of the ads were inappropriately scheduled after they had been cleared by Clearcast with an ex-kids restriction, which meant they should not be shown in or around programs made for, or specifically targeted at, children.
But the ASA said despite the fact the ads had not been shown around children’s programming they had still aired during the day and should have been given a post 7:30 p.m. restriction.
In its defense, Clearcast said it had “undertaken a long process viewing the different edits” until it was satisfied that the “correct scheduling restrictions” had been applied.
The ASA upheld the 25 complaints about scheduling.
The movie, released in the U.K. in April this year, took just north of $5 million at the box office.
Related Stories
THR Newsletters
Sign up for THR news straight to your inbox every day