Brands will automatically rank higher in Google searches, even if they do not fulfill basic rules of SEO, research from Searchmetrics has found.
Marcus Tober, Searchmetrics’ founder and CTO, explained: “Brands rank high even if they fail to fulfill some of the most basic principles of SEO. For example pages from brands are positioned in or near the top of search results even if they have less text on the page and they don’t have keywords in the title.
“And it seems as though Google considers it natural for brands to have comparatively more backlinks with the name of the brand in the link text alone – what we refer to as "brand links" – and still not be rated negatively as would be the case for non-brand sites.”
The findings come from the UK Google Ranking Factors – Rank Correlation 2013 study by search and social analytics company, Searchmetrics, which also reveals that pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares.
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