Lean Product Management

•

23 likes•4,753 views

Melissa Perri

Lean UX NYC Conference - April 11, 2013

Technology Business

Lean Product
Management
Lean UX NYC | April 2013

Melissa Perri
Currently
Product Designer, Conductor

Formerly
Product Manager, OpenSky
Programmer, Barclays

Contact Me
melissaperri@gmail.com
melissaperri.com

@lissijean

“Match your taste
with the exceptional
ﬁnds of industry
insiders.”

@lissijean

My way is faster.
I don’t know how to
use it.

This isn’t what I
needed.
The information I want to
see isn’t on here.
@lissijean

Waterfall
Gather Requirements
Sp
ec

Design Interfaces
fea
tu
re
s

De
ve
lo
pm QA Process
en
t

Re
lea
se
@lissijean

Iterate your way to
Product/Market Fit
your users

@lissijean

Lean Product Managers
• Deﬁne customer problem
• Investigate assumptions

• Measure customer behavior

• Evaluate success

@lissijean

Customers want twitter-like
messages in their feed.

@lissijean

Not a problem.
Customers want twitter-like
messages in their feed.

@lissijean

Real Problem
Customers don’t think the
curators are authentic.

@lissijean

Shoppers will buy from curators they think are authentic.

Shoppers read the messages
in their home feeds.
Shoppers think tweets are authentic.

@lissijean

Vanity Metrics
Visits
Pageviews
Time on Page
Downloads
Registered Users

@lissijean

Vanity Metrics Actionable Metrics
Visits Clicks
Pageviews Scrolling
Time on Page Options on Submit
Downloads Cancel
Registered Users Purchases
Abandon Carts

@lissijean

@lissijean

Data
My ﬁrst, my last, my everything.
@lissijean

Time x # People x Salary

Minimum Success Criteria

@lissijean

Success!
2x Open Rate
3x Purchases

@lissijean

Waterfall Way

8 Weeks + 5 People

-$77,000
@lissijean

Lean Way

2 Weeks + 2 People

$10,000
@lissijean

@lissijean

“My solution is too obvious, if I
just build it people will use it.”
@lissijean

@lissijean

Customers will only use your
features if it ﬁlls a need.
@lissijean

“Lean is just for startups, my
company is too grown up.”

@lissijean

Lean applies to all companies.

@lissijean

“MVPs are just half-assed, ugly
features.”

@lissijean
@lissijean

Lean makes you less wasteful.

@lissijean

Online Skillshare Class

Product Management:
The Lean Way
http://skl.sh/VBWf3G

@lissijean

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Lean Product Management

1. Lean Product Management Lean UX NYC | April 2013

2. Melissa Perri Currently Product Designer, Conductor Formerly Product Manager, OpenSky Programmer, Barclays Contact Me melissaperri@gmail.com melissaperri.com @lissijean

3. “Match your taste with the exceptional ﬁnds of industry insiders.” @lissijean

5. @lissijean

6. My way is faster. I don’t know how to use it. This isn’t what I needed. The information I want to see isn’t on here. @lissijean

7. Waterfall Gather Requirements Sp ec Design Interfaces fea tu re s De ve lo pm QA Process en t Re lea se @lissijean

8. @lissijean

9. Validate Before Building @lissijean

10. Build Learn Measure @lissijean

11. Iterate your way to Product/Market Fit your users @lissijean

12. Business UX Technology @lissijean

13. @lissijean @lissijean

14. @lissijean @lissijean

15. Lean Product Managers • Deﬁne customer problem • Investigate assumptions • Measure customer behavior • Evaluate success @lissijean

16. @lissijean

17. @lissijean Deﬁne

18. Customers want twitter-like messages in their feed. @lissijean

19. Not a problem. Customers want twitter-like messages in their feed. @lissijean

20. Real Problem Customers don’t think the curators are authentic. @lissijean

21. Investigate @lissijean

22. Shoppers will buy from curators they think are authentic. Shoppers read the messages in their home feeds. Shoppers think tweets are authentic. @lissijean

23. @lissijean

24. @lissijean

25. Measure @lissijean

26. Vanity Metrics Visits Pageviews Time on Page Downloads Registered Users @lissijean

27. Vanity Metrics Actionable Metrics Visits Clicks Pageviews Scrolling Time on Page Options on Submit Downloads Cancel Registered Users Purchases Abandon Carts @lissijean

28. @lissijean Data My ﬁrst, my last, my everything. @lissijean

29. Time x # People x Salary Minimum Success Criteria @lissijean

30. Start Testing @lissijean @lissijean

31. Evaluate @lissijean

32. @lissijean

33. 2 @lissijean

34. MVP Round 2 @lissijean

35. Success! 2x Open Rate 3x Purchases @lissijean

36. What did we save? @lissijean

37. Waterfall Way 8 Weeks + 5 People -$77,000 @lissijean

38. Lean Way 2 Weeks + 2 People $10,000 @lissijean

39. @lissijean