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Andrea Kaul has been named the new co-director of the European Film Market, which runs concurrent to the Berlin International Film Festival.
Kaul, a former executive at marketing group IP Deutschland (part of RTL Group) and Viacom’s operations in Northern Europe, will run the EFM together with long-time director Beki Probst.
This year’s EFM attracted more than 8,000 industry participants from more than 95 countries, with some 816 films screened, more than 600 of which were market premieres.
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