It’s National S’mores Day!

August 10 is National S’mores Day and to celebrate this deliciously fun summertime event, Americans are encouraged to light a campfire, start a grill create a delectable S’more.

The S’mores recipe first appeared in a 1927 edition of the Girl Scout handbook and remains a favorite treat today as Americans buy more than 90 million pounds of marshmallows and The Hershey Company produces enough Hershey’s Milk Chocolate bars to make 746 million S’mores annually.

“I have so many great childhood memories of S’mores, and now I’m sharing the classic family treat with my kids,” said Jen Singer, mom and author of multiple parenting books including the recently released Stop Second Guessing Yourself parenting series. “National S’mores Day gives parents like me a great reason for remembering their childhood campfires while creating new family memories by hosting a National S’mores Day staycation in your own backyard.”

On the heels of Webster Dictionary officially adding the word “staycation” to its vocabulary, National S’mores Day is the perfect time to enjoy a S’mores stay-at-home vacation.

“This summer more than ever, I’m looking for things to do with my two sons that are fun for all of us, yet easy on my wallet,” said Singer. “A backyard getaway is a fun and affordable alternative for any parent who wants to save some money while still filling the family photo albums with great memories. With National S’mores Day upon us, it’s the perfect time to create a ‘staycation’ filled with fun family times, great campfire stories, and – of course – delicious, gooey S’mores.”

–Hershey’s