NEW YORK, May 20, 2015 /PRNewswire/ -- NFP Advisor Services, a leading independent broker-dealer, announced it will provide integrated access to the Vestorly solution to all affiliated financial advisors which includes over 1,400 registered representatives.
The Vestorly "browser-in-the-cloud" enables advisors to engage clients via a single portal that provides unlimited access to digital content from news sites and publishers while capturing valuable data about their reading behavior, which advisors can leverage to generate leads and referrals.
"Vestorly is a smart, simple way for advisors to build client relationships and drive referrals through the natural process of sharing personalized content," said James Poer, President of NFP Advisor Services. "Providing advisors with cutting-edge solutions and integrated technology to grow their businesses is a top priority for us. We anticipate that Vestorly will be a tremendous benefit to our advisors and to their clients."
NFP Advisor Services introduced advisors to Vestorly during the recent NFP Strategy Summit. The NFP Advisor Services main platform presentation focused on the rapid evolution of the financial services industry and on the critical need for advisors to embrace technology that helps their practices grow and thrive.
"We engineered Vestorly to make it easy for advisors to engage clients with modern content marketing across all devices while capturing a missing dataset on their interests. This enables faster, smarter client service and prospecting," said Justin Wisz, co-founder and CEO of Vestorly. "At the NFP Strategy Summit, we spoke to a number of advisors who expressed the need to evolve their digital presence across email, social and websites. We are thrilled to be helping them address this challenge."
Vestorly's technology eliminates the need for advisors to manually curate and distribute digital content to client and prospects, and delivers actionable metrics that can help them drive more business. To see how, visit http://www.vestorly.com/tour/.
About Vestorly
Digital content marketing is complex and it works for some, but not all. Vestorly is applying proprietary cloud-based browser technology to reinvent content marketing for small businesses and enterprises, and ensure it works for all. Vestorly allows users to effortlessly access real-time web content and provide content browsing experiences for their audience while understanding their identities and behavior. The technology provides a data-powered content discovery experience for consumers and a re-imagination of lead generation for businesses. Vestorly is the brainchild of Vestorlabs, a group of engineers, data scientists and marketers from Fisher Investments, J.P. Morgan, Microsoft, IBM and top Universities. Vestorly is currently being used by professionals from over 400 financial services firms and institutions to link digital marketing efforts with client acquisition goals. For more information, please visit http://www.vestorly.com.
About NFP
At NFP Corp., our solutions and expertise are matched only by our personal commitment to each client's goals. We are a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions. Our registered investment adviser and broker-dealer empowers independent financial advisors with integrated technology, subject matter expertise and a suite of customized services.
NFP has more than 3,200 employees and global capabilities. Our expansive reach gives us access to the most highly rated insurers, vendors and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients' needs. We have become one of the largest insurance brokerage, consulting and wealth management firms by building enduring relationships with our clients and helping them realize their goals.
Recently NFP was ranked by Business Insurance as the 5th largest global benefits broker by revenue, the 4th largest US-based privately owned broker and the 11th largest broker of US business. In addition, PlanSponsor named us the 5th largest executive benefits provider of nonqualified deferred compensation by number of plans, and we were ranked 11th in personal lines P&C revenue by Insurance Journal. Our independent broker-dealer ranked 11th in annual revenue by Investment Advisor, and Rep ranked it the 6th highest in advisor production by assets under management.
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SOURCE Vestorly
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