HTML 101
Alternative Text (continued)

How To alt Text

W3C Recommendation

HTML Techniques for providing useful text alternatives

Luis's Quick altText Rules

  1. Always include the alt attribute
  2. Put nothing in the alt attribute
    • If the image is just eye candy
    • No important function
    • No important information
  3. Images of text: alt should be the text
  4. Keep it short and sweet.
    • samurai cutting a watermelon in half
    • child skiing down a mountain
    • woman laughing alone with salad
  5. Don't say it's an image or photo.
  6. Have your content creator provide the alt text.
    • "What information are you trying to convey with this image?"