Google Web Designer

DoubleClick Advertiser Blog: Updating Google Web Designer to help ease the transition to HTML5

As browsers change the way they support Flash, HTML5 is becoming the de facto language for building display ads. In fact, the IAB just launched their updated Display Creative Guidelines to fully embrace HTML5.

To support this transition, we’ve been pivoting our products to better serve an HTML5-first world. In July, we announced file size increases and bidding updates to DoubleClick Campaign Manager and DoubleClick Bid Manager. (These changes will begin rolling out in September.) And today, we’re excited to announce a series of new features for Google Web Designer that help make it easier to build HTML5 ads.

Build content that adapts to different screen sizes:

Instead of laying out your assets using pixel-based values for a specific sized ad (e.g. width = 250 pixels and height = 300 pixels), percent-based authoring lets you build the ad using relative values (e.g. width = 20% of the screen size and height = 10% of the screen size.) Asset size/position is then determined by the screen or viewport size, so that you can build an ad that works on varying screen sizes. Additionally, full-screen support lets ads expand to the full size of the screen.
 

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