Why we love it! It’s a roller for lashes! The eye-opening Hook ‘n’ RollTM brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Curl Power! 97% said it visibly lifts lashes* 87% said it gives long-lasting curl* 94% said eyes look more wide open* *consumer panel survey on 31 women after 4 weeks Who else loves it? "The mascara literally lifts up my eyelashes to give me bigger, more open eyes.” -- The Raeviewer

• "Even just with one coat it gives lashes that lift and curl without needing a lash curler or false lashes.” -- Kayleigh Noelle "The roller lash does an amazing job lifting and curling - you can literally say bye-bye to your eyelash curler.” -- Jackie Perdue "It does a really good job separating and curling my lashes - I'm obsessed with this mascara!" -- Sona Gasparian How to apply Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash. Details Easy-to-remove Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits Water-resistant Ink black Satin finish 8.5 g Net wt. 0.3 oz.