Pursuits
LVMH's TAG Heuer to Step Up Smartwatch Production to Meet Demand
- TAG Heuer to start making 2,000 pieces from 1,200 per week
- Company plans extended smartwatch collection in 2016 or 2017
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Swiss watchmaker TAG Heuer will increase production of its smartwatch in coming months after receiving requests from retailers, agents and subsidiaries for some 100,000 timepieces, according to LVMH Moet Hennessy Louis Vuitton SE’s watch chief.
TAG Heuer aims to make 2,000 pieces per week, up from a current 1,200, Jean-Claude Biver said in an e-mailed response to questions. Online sales of the Connected Watch will be suspended probably until May or June to give priority to physical stores, he said.