Amazon to Ban Sale of Apple, Google Video-Streaming Devices
- Roku, Google lead U.S. market for media-streaming hardware
- Amazon to pull existing Apple, Google inventory on Oct. 29
Amazon Flexes Its Muscles, Bans Apple TV and Chromecast
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Amazon.com Inc. will stop selling media-streaming devices from Google Inc. and Apple Inc. that aren’t easily compatible with its video service, the latest example of the company using its clout to promote products that fit with its own retailing strategy.
The Seattle-based Web retailer sent an e-mail to its marketplace sellers that it will stop selling the Apple TV and Google’s Chromecast since those devices don’t "interact well" with Prime Video. No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said. Prime Video doesn’t run easily on its rival’s hardware.