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New campaign to promote digital radio in Italy

23.05.2016 - DAB Italia WorldDAB Member - Italy Italy

A new marketing campaign has launched in Italy to help promote DAB+ digital radio. The advert will be broadcast on both national and local commercial radio stations and coordinated marketing activities involve 12 national broadcasters. With more than 1,000 commercials the campaign will have a coverage of over 23 million listeners.

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