5. “In the 1970s we weren’t told what to
do all the time. Mainly because there
were only about eight things to do.”
Richard Osman
Pointless
6. “In [tomorrow’s] virtual world things will have
value that are not expressible in money today…
reputation will become a digital asset.”
Kosta Peric
Bill & Melinda Gates Foundation
19. Ways of working
1. Fully integrated
2. Internal department
3. Outsourced
4. DIY
20. 3.1 Fully integrated
1. Social as a function across all teams
2. A truly “social business”
3. All stakeholders fully incorporated
4. Sustainable, ethical and transparent
5. Best example: Zappos
22. 3.2 Internal team
1.Typical of larger global companies
e.g. Mondelez, Proctor + Gamble, Unilever
2. Led by strong personalities
Scott Monty, Ford
Bonin Bough, Mondelez (ex Pepsico)
3. Multi-million $ budgets
4. State of the art monitoring
5. Big data analytics
24. 3.3 Outsourced
1. Outsourcing for three key reasons:
Small or medium sized business who can’t afford in-house
Large, ambitious x-media creative briefs
Need for global, 24 hour, multi-lingual monitoring
2. Served by traditional ad/ PR sector
3. And new dedicated social media agencies:
eModeration, Tempero, We Are Social
global monitoring often supplied by women
working flexible hours part-time from home
28. 3.4 DIY
1. The solution for most small businesses
2. Often done without a strategy or training
3. The gap that social media launch pack fills
4. Best examples are where the CEO or
another member of senior team is a natural
47. Making social work for you
1. Your digital footprint
2. What recruiters look for
3. Your digital profile
48. What do people see when they first Google you?
6.1 Your digital footprint
49. 6.1 Your digital footprint
1.Remove tags/ report offensive media
2.Check your privacy settings on all networks
3.Ensure private conversations are private
4.Decide whether you need or wish to have
separate accounts for work and play
5.Consider your career choice(s)
6.Be careful who you connect with
50. 6.2 What recruiters look for
1.They expect you to have a social presence
2.Keen interest in chosen field (platform?)
3.Designers on Dribbble; developers Github
4.Passion and enthusiasm for life
5.Discipline and maturity
6.But they don’t expect you to be a saint!
7.Personal referral/ word of mouth crucial
51. 6.3 Your professional profile
1.Ensure your LinkedIn profile is complete
2.Optimise any other profiles that are public
3.Use events to build your online network
4.Join conversations in your field
5.Curation is as important as creation
6.Consider blogging: words, images or video
7. A ‘side project’ can help your career…