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TORONTO – Imax is headed to the iconic Leicester Square in London.
British exhibition company Empire Cinemas has agreed to install an Imax theater in its landmark Empire Leicester Square complex, the companies announced on Thursday.
Financial terms weren’t disclosed.
“The introduction of Imax further reinforces our commitment to providing the most cutting edge, immersive viewing experience to our customers and will reinforce The Empire Leicester Square’s position as the home of the U.K.’s best cinema-going experience for years to come,” said Justin Ribbons, CEO of Empire Cinemas.
The Empire Leicester Square screen will eventually offer Imax’s next-generation laser digital projection system, according to the companies.
Empire Cinemas operates 162 screens in 16 cinemas across the U.K.
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