- Share this article on Facebook
- Share this article on Twitter
- Share this article on Flipboard
- Share this article on Email
- Show additional share options
- Share this article on Linkedin
- Share this article on Pinit
- Share this article on Reddit
- Share this article on Tumblr
- Share this article on Whatsapp
- Share this article on Print
- Share this article on Comment
Facebook is taking a page from the Twitter playbook with the launch of Trending, a new feature that will showcase conversations and posts about popular topics.
Trending, announced Thursday morning, will appear in the top right of a user’s Facebook news feed with a list of three trending topics and descriptions of why they are popular. Clicking on any of those topics will open a feed devoted to photos, videos and other related posts.
The topics are personalized to each user based on location, interests and what friends are talking about.
Chris Struhar, a news feed engineer, says Trending is especially suited for breaking news or live events. “I was watching the Golden Globes this past Sunday, and it was really cool as the show was airing to pull up the feed to see that it was trending,” he says.
Twitter has offered a similar feature, where it lists trending topics and hashtags to the left of its feed.
Facebook, led by CEO Mark Zuckerberg, first tested the feature over the summer. The company plans to roll out Trending to users in several major countries over the next few weeks.
Related Stories
THR Newsletters
Sign up for THR news straight to your inbox every day