Pursuits
LVMH to Begin Selling $1,400 TAG Heuer Smartwatch by November
A display of Tag Heuer wristwatches, the Swiss watchmaker owned by LVMH Moet Hennessy Louis Vuitton SA, during the Baselworld watch fair in Switzerland.
Photographer: Gianluca Colla/BloombergThis article is for subscribers only.
TAG Heuer will start selling a smartwatch for about $1,400 in October or November as the brand becomes Apple Inc.’s biggest Swiss competitor for connected timepieces.
TAG Heuer’s smartwatch battery will last about 40 hours, said Jean-Claude Biver, who heads the watchmaking activities of the brand’s owner, LVMH Moet Hennessy Louis Vuitton SE. The Apple Watch battery was designed to last 18 hours, though that can stretch out further if fewer functions are used.