COLFAX-

In plain view of just about anyone and everyone driving through Colfax on Interstate-80, a massive billboard reads, “Bunny Ranch Bar & Cigar.”

“It’s bright pink and it’s very obvious that it’s the Bunny Ranch” Colfax resident Anna Keesee. To her, the Bunny Ranch means sex. “It’s a place where women sell themselves.”

The Moonlight Bunny Ranch is a legal brothel in Carson City, Nev. that has been in business since the 1950’s.

Escorts are illegal in the State of California, as are billboards that advertise them.

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“It’s all about branding,” Bunny Ranch owner Dennis Hof told FOX40 Wednesday. “The billboard doesn’t have hookers on it, its got a picture of me and it is selling a lifestyle; smoking cigars, drinking liquor and some good food.”

The sign is one of three billboards advertising one of Hof’s newest enterprises, the Bunny Ranch Bar and Cigar.

“It is a mile and a half from the Moonlight Bunny Ranch,” Hof said.

The City of Colfax cannot do anything about it, according to City Manager Mark Miller.

“We are aware of the billboard. Fortunately or unfortunately, it’s a matter of taste as to what this sign represents,” Miller said. “We don’t have an ordinance that prohibits the content of traditional highway billboard signs.”

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