Deals
HTC Sees New Devices and Marketing Effort Driving Turnaround
This article is for subscribers only.
HTC Corp. said an updated version of the One smartphone, its first wearable device and a renewed focus on marketing will help turn around the company this year after two straight annual declines in revenue.
“We feel positive and optimistic about 2014 when compared to 2013,” Chang Chialin, chief financial officer and head of global sales for the Taoyuan, Taiwan-based company, said in an interview yesterday at Bloomberg’s headquarters in New York. He declined to provide a forecast ahead of an investor conference call scheduled for Feb. 10.