In bloom: florals for men – in pictures

Flowers will be blooming in men’s fashion this season – on shirts, jackets, T-shirts and even on trousers. With dark blooms and twisted stems taking root at Gucci, Prada, Saint Laurent, 3.1 Phillip Lim and Dries Van Noten, it’s a trend that looks a lot tougher than you might think

• See more images from the men’s floral fashion shoot here

• Credits: Photographer: Jason Hetherington. Fashion editor: Helen Seamons.
Photographer’s assistant Dan Benson. Stylist’s assistant: Katie Tillyer
Grooming: Gow Tanaka using Paul Mitchell. Digital technician: Andy Mayfield.
Models: Chuck Achike, Harry Uzoka, Sasha Volosatov, Sebastian Sauve and Ty Ogunkoya, all at Premier; Harry Royds at Next and Konan Hanbury at Models 1.