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8 tips on writing marketing headlines that convert
  1. Use active voice instead of passive. Sometimes, it's not what you say but how you say it. ...
  2. Be concise. The best headlines are short, sweet, and to the point. ...
  3. Make sense. ...
  4. Spark curiosity. ...
  5. Use numbers. ...
  6. Include a reason to read. ...
  7. Write for your reader. ...
  8. Include power words.
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