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Chevrolet went for sentimentality in its first Super Bowl commercial.
With World Cancer Day approaching Feb. 4, the car company tugged at the heartstrings of viewers everywhere by bringing notice to the important day.
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Chevy’s ad spot begins by showing a couple driving through the countryside as the sun rises. As time passes on, the woman smiles as the sun peeks through the windows of the Chevy truck.
The song accompanying Chevy’s Super Bowl ad spot? “Don’t Leave” by singer Ane Brun.
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Super Bowl XLVIII, airing on Fox, finds NFC champion Seattle Seahawks going up against AFC champion Denver Broncos at MetLife Stadium in East Rutherford, N.J.
Email: Philiana.Ng@THR.com
Twitter: @insidethetube
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