10 Signs of "Big Company Disease"

10 Signs of "Big Company Disease"

How can you determine if your company has succumbed to the dreaded big company disease (BCD)? Take a look at my symptoms below and perform a self-diagnosis on your current company.

  1. 80% of your time is spent in meetings, none of which have a formal agenda. Attendance is spotty, half of the attendees will be more interested in responding to emails on their phones than participating in the discussion, and there is no accountability or follow-up for any next steps discussed. Attendees from department X are more likely than not to roll their eyes when an attendee from department Y speaks about ways to improve current processes.
  2. The concept of “we win as a team or lose as a team” is replaced with the belief in department-level victories. How many times have you heard something like this: "Sure, our company lost money this fiscal year, but heck, my department kicked butt and we did everything we were asked. It’s not my fault that the other teams didn’t produce. I deserve my bonus - will it be bigger than last year’s?”.
  3. Innovation, strategic change, and process improvement are replaced with bureaucracy, CYA activities, and indecision. Many companies erroneously believe that postponing decisions is a safe and secure way of moving into the future. On the contrary, the fear of making a wrong decision results in product or service stagnation, loss of market share, and a disengagement of top performing employees.
  4. There is a noticeable movement away from discussing the needs or interests of the company’s customers. Somehow employees forget or otherwise lose sight of how revenue is generated and their focus moves towards the inner workings of the big machine and how to survive corporate politics.
  5. New hires are almost always hired from the same or a similar industry because hiring becomes a process of selecting the safest candidate. The thinking goes like this: this hire may not set the world on fire, but at least no one can second guess my decision if the hire doesn’t work out.
  6. There is a unwavering loyalty to long term employees regardless of their current contributions to the company. Somehow the for-profit company also transitions into a charity at the expense of growth.
  7. Becoming a follower is seen as a much safer career choice than attempting to lead. This becomes a corporate game of "Whack-A-Mole", with everyone keeping their heads down and finding safety in numbers.
  8. The company strategy, whether it is realized or not, is to avoid failing quickly. Instead, failure becomes a long and painful process due to each individual's fear of leading unsuccessful projects and the resulting repercussions. Instead of promoting the individual with the biggest project successes or largest impact on the bottom line, often the promotion is awarded to the person who has failed the least. Ironically, failing quickly and then improving on the failure is inherently the better strategic option.
  9. There is no accountability at any level other than perhaps at the highest levels of corporate management. Continued employment is almost guaranteed as long as you don’t rock the boat or question the status quo.
  10. Strategic decisions and solutions are made indirectly as a result of tactical project requirements. Unfortunately, these decisions seem safer and less risky due to the urgent and reactive nature of active projects with imminent deadlines. Ideally, strategy should be driven by the deep thinkers and not by those whose strength is tactical execution.
One cause of our financial troubles lies in ‘big company disease,’ characterized by arrogance, conceit, a decline in the spirit to challenge oneself, and a lack of customer perspective - Kozo Takahashi, President of Sharp Corporation

The good news is that BCD is treatable and preventable. In order to better protect our companies, we must remain aware of the telltale signs and resist the urge to simply follow the herd. Don't be afraid to bring the passion, innovation, and positive energy of a startup to your big company.

Like my post? Agree? Disagree? Do you have other top indicators that you have observed that perhaps I have missed? If so, I would appreciate hearing from you.

Dr. Joanna Soesilowati

#organisation behaviour, #organisation theory, #anxiety science

2y

BCD is mostly happening in oversize companies operating for more than decades. However, suppose the top leaders have not experienced their self-transformation; they will recruit the same managerial people who cannot see the root cause of this kind of organisational behaviour. In the end, they all have the mindset of 'following the herd', and more micromanagement will be born because the information system has never been decluttered fundamentally.

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Matthias la Gordt Dillie

I am a highly successful business leader with a track record of revenue & profit growth, working in international management roles; setting objectives and developing strategies; managing teams.

8y

Spot on! Good analysis of the symptoms. And yes, there is a solution; downsize, decentralise and cuts in hierarchal structures to start with. The rest of the cure comes with change in attitude and thinking and introduction of meaningful controls and effective incentives.

Jeff Fudge

Solution Architecture on AWS | AWS User Group Leader | JetSweep

8y

I suppose I would clarify my thoughts on risk tolerance this way: I believe that when a company considers change for operational efficiency, companies should have a cautious approach to risk and ensure that they aren't simply responding to marketing hype or following the herd. Operational disruption can be costly to an entire organization. On the contrary, when increasing business opportunities, a higher appetite for risk should be considered. Speed to market is important, and often the customer will be a better barometer of what is needed in the next release than product development teams. Version 1.0 will always be far from perfect, but iterate, improve, and get it right in later revs. Different parts of a business often have different tolerances for risk, which I believe is the way it should be. When evaluating any business risk, I would add the the risk of doing nothing should always be considered and balanced against the risk of doing something.

M Jameel B.

Vice President Production Services at Bank of America

8y

I've decided that I still like it - kinda

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M Jameel B.

Vice President Production Services at Bank of America

8y

Your IoT artical seems to contradict this piece. The other one preaches caution (in the context of technology adoption). This article, in contrast, seems to encourage risk. Its like two different people wrote these articles.

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