To Get More Creative, Become Less Productive

Managers will have to choose.

by

Art Markman

by

Art Markman

November 30, 2015

There is a fundamental tension between productivity and creativity, and managers won’t get more of the latter until they recognize it.

Art Markman, PhD, is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and founding director of the program in the Human Dimensions of Organizations. He has written over 150 scholarly papers on topics including reasoning, decision-making, and motivation. His most recent book is Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do it Well, and Advance Your Career (HBR Press).

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