Email Unsubscribes Rise On iOS Devices Since Latest Release
- by Jess Nelson , November 15, 2016
iOS email unsubscribes have increased 75% since the release of Apple’s latest operating system, according to data released Monday from Yes Lifecycle Marketing.
Apple's release of iOS 10 in September included an “easy unsubscribe” feature that is the likely culprit for the rise in unsubscribes, per the report. The update …
