The Guardian App has been downloaded from the App Store almost 70,000 times since its launch last month. The app is also now available in most European countries, as well as Australia, Canada and the US, having initially launched in the UK, Ireland and US.
Up to and including Tuesday 12 January 2010, the Guardian App has been downloaded 68,979 times from the App Store. The app launched on Monday 14 December 2009.
Emily Bell, Director of Digital Content, Guardian News & Media, said: "We are thrilled with our download figures for the first month of the app. The feedback we have received from users has been excellent, yet also extremely informative in terms of features and functionality that can be improved in the future. Over the Christmas break the app became available in many areas of mainland Europe, as well as in Canada and Australia for the first time, so we hope our global audiences will enjoy using the app as well."
Designed by an in-house team and built by 2ergo, the Guardian App for iPhone and iPod touch showcases news, comment, features, photo galleries and audio from theguardian.com through a range of features that can be personalised to each user. The app also enables the user to effortlessly browse the latest content most relevant to them, even offline.
Notes to editors:
The Guardian App is available for £2.39 from the App Store on iPhone and iPod touch or at itunes.com/apps/theguardian.
The app is available in the following countries:
Finland, Latvia, Romania, Austria, France, Lithuania, Slovakia, Belgium, Germany, Luxembourg, Slovenia, Greece, Malta (Republic of), Spain, Czech Republic, Hungary, Netherlands, Sweden, Denmark, Poland, Estonia, Italy, Portugal, Australia & Canada, UK, Ireland, US.
Guardian.co.uk is the most visited UK newspaper website, with 35,792,874 unique users in November 2009 (ABCe). The Guardian's mobile site – m.theguardian.com - had 927,000 unique users in November, and nearly half of these unique users were accessing the site via an iPhone or iPod touch.
2ergo is a leading global provider of mobile enabling technology for mobile marketing, business, entertainment and media. 2ergo works with multinational organizations including O2, P&G, Yahoo!, FOX News, National Geographic Channel and AT&T to take advantage of integrated mobile communications to enhance customer experiences and mobilize business processes.
Further information is available at www.theguardian.com/iphone.
For further information contact:
Hayley Dunlop, Press Office, 020 3353 3818 / 07879 430474