Grow Your Business with Email & Social Media 

May 12, 2015 

• 10:00 AM to 10:15 AM - Registration and Networking
• 10:15 AM to 12:00 PM - Grow Your Business with Email & Social Media

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with  social media engagement can drive action.

  At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and  Announcements have become a core component of those campaign choices. Email is more important than  ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor,  client or supporter of those organizations. This session will reveal some simple but effective best practices and  considerations for the small business or nonprofit seeking to make their email newsletters more effective.

  Attendees of this presentation will learn:

• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be donetogether.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

About the presenter

Karen Leonard is a co-founder of Innovative Global Vision, Inc. (IGV). She is a certified programmer and electronics technician with over 15 years’ experience in the IT field. On a day to day basis she is responsible for leading, managing, and overseeing the day to day operations at IGV. She is also a certified email marketing presenter and an Authorized Local Expert for Constant Contact with over 7 years helping small businesses build deeper and more profitable customer relationships through the use of online marketing tools.