Back in mid-2006, a friend of mine, Dave Senay, became CEO of one the world’s most celebrated strategic communications firms, Fleishman Hillard. Upon assuming his new role, he asked himself a fascinating question, “Is my organization ‘switched on’ for digital?” He was focused on his firm’s readiness for new ways of doing business in a world permeated by digital networks and devices, social media, and data analytics. Asking that simple question led to a company transformation that has touched every one of Fleishman’s traditional 2,500 PR professionals in its 84 offices around the world.