3. Marketing iPhone Apps
About Atimi
• Founded nine years ago in Vancouver BC
• Named one of BC’s fastest growing tech companies
2006 and 2007
• Founder and President, Steven Gully, named one of
Business in Vancouver's Top 40 Under 40 in 2007
• Operate as a service firm, we don’t produce product
under our own name
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4. Marketing iPhone Apps
Orchard - The Atimi iPhone Kit
Atimi created a set of features most common to iPhone
applications, allowing for faster development with high quality
• Server - Side component (messages, data, etc)
• Queue management to take care of all the interruptions to
applications (phone calls, etc)
• Photo gallery with all expected bells / whistles
• Integration with statistics tracking packages
• Mapping
• Javascript Bridge to Cocoa
• Much more...
4
16. Marketing iPhone Apps
In APP
Exclusivity
Locking Content
Rewarding
On your own Cross Promotion Under Served Markets Women
With your peers / frenemies Hispanic / Latino
Children
Price Clustering Price Traditional Media Print
Sales TV
Free Versions for $5 and up Advertise your App Medialets
AdMob
Required Minimum Web Presence
Greystripe
Go beyond the basics
Starting up Name and Name Reserving
Marketing iPhone Applications
SEO
Competitive Analysis Category
Adwords
iTunes Page Price
App Review Sites Review / Blogs Marketing Text Area Any Big Players?
Your Di!erentiator
Well known blogs Screenshots
Program Manager Apple Targeted Users Testimonials
Your Weaknesses
Specialist blogs Brick / Squish
UI Review Word of Mouth
Enhanced Guppy Page
Apple Build Trade Publications
16
Enhanced Listing
Supporting documents Trade Sites
Make the Case for your App
18. AdMob
Marketing iPhone Apps
Greystripe
Starting up Name and Name Reserving
Competitive Analysis Category
Price
Marketing Text Area Any Big Players?
Your Di!erentiator
Screenshots
Your Weaknesses
Brick / Squish
Enhanced Guppy Page
18
25. Marketing iPhone Apps
Required Minimum Web Presence
Go beyond the basics
Marketing iPhone Applications
SEO
Adwords
Program Manager Apple Targeted Users Te
UI Review Wo
Apple Build Tr
Supporting documents Tr
Make the Case for your App 25
28. Greystripe
Marketing iPhone Apps
Starting up Name and Name Reserving
ns
Competitive Analysis
iTunes Page
Marketing Text Area
Screenshots
eted Users Testimonials
Brick / Squish
Word of Mouth
Enhanced Guppy Page
Trade Publications
Enhanced Listing
Trade Sites
28
38. Marketing iPhone Apps
Go beyond the basics
SEO
Adwords
App Review Sites Review / Blogs
Well known blogs
Program Man
Specialist blogs
UI Re
Apple
38