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The Goal: A Business Graphic Novel Paperback – May 6, 2024

4.5 4.5 out of 5 stars 888 ratings

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Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based. The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 10 million copies, been translated into 40 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.

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Editorial Reviews

Review

The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one. --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)


The Goal changed the lives of generations of professionals--no other book influenced my career more. --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project


A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project


Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel


About the Author

Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader. He is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a systems constraints in order to achieve its goals. An advisor to major corporations and government agencies around the world, Dr. Goldratt was heralded as a guru to industry by Fortune magazine and a genius by Business Week. In addition to The Goal, he authored ten other books, including four business novels. He developed TOC-derived tools such as Drum-Bu?er-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes, and continued to advance the TOC body of knowledge until his death in 2011.

Product details

  • ASIN ‏ : ‎ 0884272079
  • Publisher ‏ : ‎ North River Press (May 6, 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 140 pages
  • ISBN-10 ‏ : ‎ 9780884272076
  • ISBN-13 ‏ : ‎ 978-0884272076
  • Item Weight ‏ : ‎ 15 ounces
  • Dimensions ‏ : ‎ 6.9 x 0.7 x 9.9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 888 ratings

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Customer reviews

4.5 out of 5 stars
888 global ratings

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Customers say

Customers find the book provides useful lessons and information about the theory of constraints. They describe it as an engaging, easy read that holds their interest. The graphic design is appreciated by readers for its simplicity and relatability.

AI-generated from the text of customer reviews

35 customers mention "Educational value"35 positive0 negative

Customers find the book helpful for learning about the Theory of Constraints. They say it presents the lessons clearly and entertainingly, helping them understand their course better. The novel reinforces key lessons like focusing on bottlenecks and prioritizing flow over bottlenecks. Overall, readers find the book easy to follow and a valuable addition to the Theory of Constraintes bibliography.

"...What stands out is how effectively it simplifies complex concepts, transforming what could have been a dry academic discourse into an engaging..." Read more

"...It illustrated real life constraints and solutions. Great book." Read more

"The book is a quick read and does well to explain the TOC at a high level. Hard to read on a Kindle." Read more

"...of the international best seller is a wonderful addition to the Theory Of Constraints bibliography...." Read more

35 customers mention "Readability"30 positive5 negative

Customers find the book an enjoyable and easy read. They appreciate the clear explanations of key concepts and consider it a quick, entertaining page-turner. Many readers consider it a worthwhile investment of time.

"...its insights with clarity and precision, while remaining thoroughly entertaining and thought-provoking...." Read more

"...It illustrated real life constraints and solutions. Great book." Read more

"The book is a quick read and does well to explain the TOC at a high level. Hard to read on a Kindle." Read more

"...The initial "text" version was already a great page turner and continues to delight and influence millions of people throughout the world...." Read more

19 customers mention "Graphic design"19 positive0 negative

Customers appreciate the graphic design of the book. They find it easier to read and a great way to connect with younger generations. The book is described as a nice adaptation in graphic format that makes it an enjoyable experience. Readers praise the unique writing style that delivers high impact.

"...The Socratic dialogue style prompts readers to think critically and engage actively with the material, reinforcing key lessons like focusing on..." Read more

"Every once in a while, someone comes out with a unique style of writing that delivers a high impact and this book is one of those...." Read more

"...Being able to read as a graphic novel made it a much more enjoyable experience...." Read more

"...Frankly, the longer book is better, but this version isn't bad...." Read more

7 customers mention "Ease of understanding"7 positive0 negative

Customers find the book's ideas relatable and easy to follow. They appreciate the quick way it presents the material and the format that is digestible.

"...and professional, make the theoretical ideas relatable and easy to follow...." Read more

"...like the original version of The Goal, but this is a much quicker way to present the material...." Read more

"This graphic novel is a quick read and easy to understand. I learned some good tips from it. It has some very applicable lessons." Read more

"The information is invaluable, the format is easily and quickly digestible, and the story makes the information stick...." Read more

Top reviews from the United States

  • Reviewed in the United States on November 22, 2024
    Eliyahu Goldratt’s The Goal is an excellent introduction to the complexities of process improvement and operations management, made accessible through its unique storytelling approach. What stands out is how effectively it simplifies complex concepts, transforming what could have been a dry academic discourse into an engaging narrative about a struggling manufacturing plant.

    Goldratt’s use of Alex Rogo’s story is brilliant—his challenges, both personal and professional, make the theoretical ideas relatable and easy to follow. By weaving in the Theory of Constraints through the lens of Alex’s journey, Goldratt ensures the concepts are not just explained but demonstrated in action. This approach helps readers immediately understand and apply the principles to their own situations, whether in business or beyond.

    The book excels in breaking down technical information without oversimplifying it. The Socratic dialogue style prompts readers to think critically and engage actively with the material, reinforcing key lessons like focusing on bottlenecks, prioritizing flow over efficiencies, and aligning actions with overarching goals.

    Overall, The Goal communicates its insights with clarity and precision, while remaining thoroughly entertaining and thought-provoking. It’s a must-read for anyone interested in business improvement, operations management, or simply learning how to think systemically about problem-solving.
    2 people found this helpful
    Report
  • Reviewed in the United States on July 26, 2024
    This graphic novel started as a pre-course assignment. I started reading it and couldn’t put it down until I finished it. It illustrated real life constraints and solutions. Great book.
    One person found this helpful
    Report
  • Reviewed in the United States on January 28, 2025
    The book is a quick read and does well to explain the TOC at a high level.
    Hard to read on a Kindle.
  • Reviewed in the United States on August 27, 2017
    The media could not be loaded.
    This new Graphic Edition of the international best seller is a wonderful addition to the Theory Of Constraints bibliography. The initial "text" version was already a great page turner and continues to delight and influence millions of people throughout the world. This "comic" is even more accessible and manages to get all the key messages of the original edition.

    Highly recommended both for newcomers to the Theory Of Constraints and experienced practitioners who will be able to use it to seduce and teach this "common sense" (which is not so common) approach to management.
    29 people found this helpful
    Report
  • Reviewed in the United States on October 25, 2024
    I bought this book for my customers who are in management level. It's more useful.
  • Reviewed in the United States on September 9, 2020
    Yikes. File this under “Really, Pearson? You’ve never read this top business book? And you call yourself a book reviewer?”

    This past spring here in the bunker, a colleague emailed me and asked if I had ever reviewed “The Goal” by Eli Goldratt. Reviewed it? I’d never even heard about it. (Yikes). He recommended this bestselling business book—and I immediately ordered it. He said it “reads somewhat like a Lencioni novel and is relevant for every organization and leader.”

    But…full confession. I cheated and ordered the business graphic novel of “The Goal.” Big print and pictures. Just 130 pages. This “Introduction to the Theory of Constraints” will be immediately applicable to anyone with too many moving parts, too many spinning plates, too much or not enough inventory, and keeping the whole team moving in the right direction—at the right pace.

    How did I miss this important book? Apparently, others have missed it also. Read the front page story in the Aug. 21, 2020, edition of The Wall Street Journal: “Why Are There Still Not Enough Paper Towels?” (The answer: blame lean manufacturing.) Maybe P&G didn’t make “The Goal” required reading. (Jeff Bezos does.)

    Verne Harnish, author of my 2018 book-of-the year, “Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0),” gushes: “The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one.”

    The author, Eliyahu M. Goldratt (1947-2011) is known as the father of the Theory of Constraints (TOC), “a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals.” A bestseller since 1984, the book has sold more than seven million copies worldwide.

    “The Goal” is one of Time Magazine's “25 Most Influential Business Management Books.” (I’m only half-way through that list. Yikes, again.)

    The author’s business novel approach is brilliant. The interesting (and often humorous) story makes TOC understandable.

    Watch for:
    • 3 measurements
    • Bottlenecks and non-bottlenecks
    • Wrong assumptions: “workers must produce 100 percent of the time…”
    • Maximum stupidity (the difference between utilizing a resource versus activating a resource): “So running a non-bottleneck machine to its maximum is an act of maximum stupidity.”
    • POOGI (Process of OnGoing Improvement): “There is always room for better results.”
    • The 5 Focusing Steps of the Theory of Constraints

    Technical? Yes. You may not manage an industrial plant, but you might lead a Scout or family hike one day with a dozen campers who hike at different speeds. Insightful? Yes—the real life hiking example turns complexity into a manageable process and cleverly explains The Theory of Constraints.

    Did I mention this? “Jeff Bezos has made “The Goal” required reading for his top executives at Amazon, where it has been called ‘a bible’ for the team behind the company’s fulfillment network.” And “Fortune Magazine” compared “The Goal’s” leading character to “Obi-Wan Kenobi instructing Luke Skywalker on the use of the force.”

    Hopefully this is enough to inspire you to read the book—or delegate the reading of the book to someone on your team.
    20 people found this helpful
    Report
  • Reviewed in the United States on May 22, 2024
    I applaud the author for what they were trying to do here. Business books can often feel very inaccessible for a reader who is short on time or unaccustomed to long-format learning.

    However there's probably a reason this hasn't been done before. The content leaves you wondering, "who was the target audience for this?" If you're interested in the topic you're likely a business student, at which point this won't go into enough depth to help you.

    If you're not a business student, there's not enough content to hold your attention.
    One person found this helpful
    Report
  • Reviewed in the United States on August 12, 2023
    Comical approach kept me engaged. I would have gotten bored otherwise. I am not a fan of long text only books. This was amazing but to be honest, I got an introduction to this in the book "The Phoenix project"

Top reviews from other countries

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  • Remi Martin
    5.0 out of 5 stars "La meta", una lectura obligada para administradores y equipos de trabajo.
    Reviewed in Mexico on November 29, 2021
    "La meta" es una historia de administración escrita por Eliyahu M. Goldratt (1947-2011), quien fue un consultor de negocios cuya teoría de las limitaciones (restricciones) ha servido como modelo para la administración de sistemas y negocios.
    Report
  • raghunandan Jagdish
    5.0 out of 5 stars good book to review the goal
    Reviewed in India on February 20, 2022
    The book is well paced read in a few hours to recap the story of the goal with Alex rego and Johanna’s
    The cost of the book is a bit steep though.
  • Angus Lyon
    5.0 out of 5 stars Fun quick read that made illustrated the solution process well
    Reviewed in the United Kingdom on January 30, 2022
    Not just for manufacturing. Relevant to services as well! As you read it you can swap machines for people / processes / externalities to make it relatable. If not, just follow the story through and all becomes clear by the end
  • Laurent GERARD
    5.0 out of 5 stars Très interéssant
    Reviewed in France on March 22, 2021
    Excellent : les bases de la TOC rapide à lire. Nickel
  • Dak
    5.0 out of 5 stars A great clean pass through the center of the theory of constraints
    Reviewed in Canada on November 17, 2019
    This slimmed down version of the original business novel is, in some ways, an improvement. The core message is more clearly revealed by stripping away some of the wordiness of the original and focusing on ... the goal.

    Recommended.