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The Goal: A Business Graphic Novel Paperback – May 6, 2024
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Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based. The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 10 million copies, been translated into 40 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.
- Print length140 pages
- LanguageEnglish
- PublisherNorth River Press
- Publication dateMay 6, 2024
- Dimensions6.9 x 0.7 x 9.9 inches
- ISBN-109780884272076
- ISBN-13978-0884272076
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Editorial Reviews
Review
The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one. --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
The Goal changed the lives of generations of professionals--no other book influenced my career more. --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project
A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project
Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel
About the Author
Product details
- ASIN : 0884272079
- Publisher : North River Press (May 6, 2024)
- Language : English
- Paperback : 140 pages
- ISBN-10 : 9780884272076
- ISBN-13 : 978-0884272076
- Item Weight : 15 ounces
- Dimensions : 6.9 x 0.7 x 9.9 inches
- Best Sellers Rank: #54,508 in Books (See Top 100 in Books)
- #14 in Organizational Change (Books)
- #16 in Production & Operations
- #559 in Business Management (Books)
- Customer Reviews:
About the authors
Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Characterized as unconventional, stimulating, and "a slayer of sacred cows," he urged his audience to examine and reassess their business practices with a fresh, new vision.
Dr. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. He introduced TOC’s underlying concepts in his business novel, The Goal: A Process of Ongoing Improvement, which has been recognized as one of the best-selling business books of all time. First published in 1984, The Goal has been updated three times and sold more than 7 million copies worldwide. It has been translated into 32 languages.
Heralded as a "guru to industry" by Fortune magazine and “a genius” by Business Week, Dr. Goldratt continued to advance the TOC body of knowledge throughout his life, building on the Five Focusing Steps (known as the process of ongoing improvement or POOGI) with TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes. He authored ten other TOC-related books, including four business novels.
Born in Israel on March 31, 1947, Dr. Goldratt earned a Bachelor of Science degree from Tel Aviv University, and a Master of Science and Doctor of Philosophy from Bar-Ilan University. He is the founder of TOC for Education, a nonprofit organization dedicated to bringing TOC Thinking and TOC tools to teachers and their students, and Goldratt Consulting. In addition to his pioneering work in business management and education, Dr. Goldratt holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors. He died on June 11, 2011, at the age of 64.
DWIGHT JON ZIMMERMAN is a bestselling and award-winning author, radio show host, producer, and former president of the Military Writers Society of America. A writer of extraordinary scope in genres, he has written everything from comic books to young adult and adult histories and biographies, and more. He has received critical praise for his skill in adapting bestselling adult works into the young adult and graphic novel and graphic biography formats.
Zimmerman's latest work is for the BEYOND BELIEF ongoing anthology series. Scheduled for release twice a year, on Memorial Day and Veterans Day, the series recounts astonishing real-life accounts of military heroes actions during wartime. Books released include: BEYOND BELIEF: True Stories of American Heroes That Defy Comprehension, BEYOND BELIEF: TRUE STORIES OF U.S. NAVY HEROES THAT DEFY COMPREHENSION, and BEYOND BELIEF: True Stories of Military Chaplains That Defy Comprehension.
Zimmerman is the co-author, with Bill O'Reilly, of the New York Times #1 bestselling LINCOLN'S LAST DAYS, a young adult adaptation of Bill O'Reilly's bestselling KILLING LINCOLN. LINCOLN'S LAST DAYS won the 2013 Branson Stars and Flags Grand Prize, the second year in a row that Zimmerman received the organization's highest honor.
His first book, FIRST COMMAND: Paths to Leadership, which has a foreword by James M. McPherson, presents the pivotal challenges and events that occurred in the early careers of generals from George Washington to Colin Powell and how they overcame them. Zimmerman was the co-executive producer of the cable television miniseries based on his book. The miniseries debuted on the Military Channel in 2005 and has been regularly aired on the channel ever since. It won the 2005 Aurora Platinum Best of Show Award for Historical Programming. In 2009, the book received the Branson Stars and Flags Gold Medal Award in the Reference/Technical category. First Command is on the U.S. Army Chief of Infantry Recommended Reading List: Junior NCOs.
Zimmerman's previous books include TOP GUN: 50 YEARS OF NAVAL AIR SUPERIORITY. It is an exciting history of the U.S. Navy's fighter pilot training program that includes the origin and evolution of aviation combat and the impact of the Tom Cruise "Top Gun" movie, THE LIFE STEVE McQUEEN which highlights the cultural impact of the iconic star of the movies "Bullitt," "The Magnificent Seven," and "The Great Escape."
Zimmerman has written numerous graphic histories and biographies and the graphic novel adaptation of a classic business philosophy book. They include STEVE McQUEEN FULL THROTTLE COOL, the graphic biography of actor/racer Steve McQueen, with art by Greg Scott. He also collaborated with Scott on AREA 51 THE GRAPHIC HISTORY OF AMERICA'S MOST SECRET MILITARY INSTALLATION. It gets behind the scenes and reveals the amazing story of one of America's most controversial secret military installations. Zimmerman wrote the script for THE GOAL: A BUSINESS GRAPHIC NOVEL, an adaptation of the #1 business book of all time. It received critical acclaim for its ability to distill Eliyahu Goldratt's Theory of Constraints business philosophy originally presented in his book THE GOAL, into a clear, concise narrative praised as "brilliant." Other works in the format include THE VIETNAM WAR: A Graphic History, illustrated by Wayne Vansant, a ground-breaking book that for the first time recounted the entire Vietnam War in the graphic novel format. It received the 2010 Gold Medal Award: Artistic/Graphic from the Military Writers Society of America and the 2010 Branson Stars and Flags Gold Medal Award in the photography/graphics category. Military Review, the official journal of the U.S. Army, placed it on its recommended reading list. THE HAMMER AND THE ANVIL, also drawn by Wayne Vansant, is a critically-acclaimed dual biography of abolitionist Frederick Douglass and Abraham Lincoln.
Zimmerman's book, SAGA OF THE SIOUX, a young adult adaptation of Dee Brown's classic history of the American West, has been acclaimed by critics as "a powerful work" (School Library Journal), "a masterful adaptation" (VOYA), "cogent, heartbreaking narration" BCCB, "history classes and others interested in this period will welcome this offering" (Booklist), and others. It received the 2012 Gold Medal in the Young Adult Non-Fiction category from the Military Writers Society of America and the 2012 Branson Stars and Flags Book Awards Grand Prize, the organization's highest honor.
Zimmerman has written a series of articles commemorating the 70th anniversary of World War II for Defense Media Network chronologically recounting events of that conflict. They offer a fascinating mix of history and human interest and can be read for free at Defense Media Network's website: www.defensemedianetwork.com. His other work for Defense Media Network has included articles on advanced technology lethal and non-lethal weaponry under development by DARPA, amongst other subjects.
Zimmerman has written numerous articles on military subjects for Faircount Media and other publishers. His article, "Maritime Mobility," for The Shield of Freedom, an annual publication about the Coast Guard, was selected by the Naval War College for use in its curriculum. And his article about a special operations mission during the Korean War led by the theater's surgeon general that had high-stakes diplomatic consequences, originally published in The Year in Special Operations 2009 was selected for re-publication by the Journal of Special Operations Medicine.
Zimmerman is the co-author, with John D. Gresham of UNCOMMON VALOR: The Medal of Honor and the Six Warriors Who Earned It in Afghanistan and Iraq, which has received the Military Writers Society of America's most prestigious honor, the MWSA Founder's Award for 2010.
Zimmerman has written two acclaimed popular surveys of wars and weapons through the ages. THE BOOK OF WAR, about pivotal battles, leaders, and strategies from ancient to modern times, received the 2009 Gold Medal Award for Reference by the Military Writers Society of America. This was followed by THE BOOK OF WEAPONS, a critically acclaimed sequel about important weapons, weapon designers, and arms manufacturers and merchants throughout history.
Zimmerman's young adult biography, TECUMSEH: Shooting Star of the Shawnee, received the 2010 Bronze Medal Award: Young Adult Non-Fiction from the Military Writers Society of America.
Zimmerman is the co-author, with John D. Gresham, of the critically acclaimed history of seven pivotal special operations from the Vietnam War to present day, BEYOND HELL AND BACK.
Zimmerman has been a guest lecturer at the U.S. Military Academy at West Point and the Naval War College.
He was a producer for the independent film, Trooper, which received the Bronze Remi Award at the 2010 Houston International Film Festival.
Zimmerman was the host of the Veterans Radio program "At Ease" which interviewed historians about their latest books. Guests included bestselling authors Rick Atkinson, Robert Edsel, Larry Bond, Thomas Fleming, amongst others.
Zimmerman was the researcher for THE NEW YORK TIMES COMPLETE HISTORY OF THE CIVIL WAR, edited by Craig L. Symonds and Harold Holzer with a forward by former president Bill Clinton, and THE NEW YORK TIMES COMPLETE WORLD WAR II edited by Richard Overy with a forward by Tom Brokaw.
Zimmerman began his career in publishing at Marvel Comics, where he held a variety of editorial positions. Among his Marvel comic book writing credits are stories for Spider-Man, The X-Men, and The Hulk, and other superheroes. In 1992, Zimmerman became executive editor of Topps Comics and was responsible for the editorial and art direction of its lines of media tie-in comics including series based on The X-Files, Mars Attacks, Jurassic Park, Zorro, Xena: Warrior Princess and other titles. In addition, Zimmerman was the writer, editor, and art director of Princess Diana the graphic novel biography of Diana, Princess of Wales published by Topps.
Zimmerman is a native of Devils Lake, ND. He presently lives in Brooklyn, NY, with his wife Joëlle. They have two adult children.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides useful lessons and information about the theory of constraints. They describe it as an engaging, easy read that holds their interest. The graphic design is appreciated by readers for its simplicity and relatability.
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Customers find the book helpful for learning about the Theory of Constraints. They say it presents the lessons clearly and entertainingly, helping them understand their course better. The novel reinforces key lessons like focusing on bottlenecks and prioritizing flow over bottlenecks. Overall, readers find the book easy to follow and a valuable addition to the Theory of Constraintes bibliography.
"...What stands out is how effectively it simplifies complex concepts, transforming what could have been a dry academic discourse into an engaging..." Read more
"...It illustrated real life constraints and solutions. Great book." Read more
"The book is a quick read and does well to explain the TOC at a high level. Hard to read on a Kindle." Read more
"...of the international best seller is a wonderful addition to the Theory Of Constraints bibliography...." Read more
Customers find the book an enjoyable and easy read. They appreciate the clear explanations of key concepts and consider it a quick, entertaining page-turner. Many readers consider it a worthwhile investment of time.
"...its insights with clarity and precision, while remaining thoroughly entertaining and thought-provoking...." Read more
"...It illustrated real life constraints and solutions. Great book." Read more
"The book is a quick read and does well to explain the TOC at a high level. Hard to read on a Kindle." Read more
"...The initial "text" version was already a great page turner and continues to delight and influence millions of people throughout the world...." Read more
Customers appreciate the graphic design of the book. They find it easier to read and a great way to connect with younger generations. The book is described as a nice adaptation in graphic format that makes it an enjoyable experience. Readers praise the unique writing style that delivers high impact.
"...The Socratic dialogue style prompts readers to think critically and engage actively with the material, reinforcing key lessons like focusing on..." Read more
"Every once in a while, someone comes out with a unique style of writing that delivers a high impact and this book is one of those...." Read more
"...Being able to read as a graphic novel made it a much more enjoyable experience...." Read more
"...Frankly, the longer book is better, but this version isn't bad...." Read more
Customers find the book's ideas relatable and easy to follow. They appreciate the quick way it presents the material and the format that is digestible.
"...and professional, make the theoretical ideas relatable and easy to follow...." Read more
"...like the original version of The Goal, but this is a much quicker way to present the material...." Read more
"This graphic novel is a quick read and easy to understand. I learned some good tips from it. It has some very applicable lessons." Read more
"The information is invaluable, the format is easily and quickly digestible, and the story makes the information stick...." Read more
Top reviews from the United States
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- Reviewed in the United States on November 22, 2024Eliyahu Goldratt’s The Goal is an excellent introduction to the complexities of process improvement and operations management, made accessible through its unique storytelling approach. What stands out is how effectively it simplifies complex concepts, transforming what could have been a dry academic discourse into an engaging narrative about a struggling manufacturing plant.
Goldratt’s use of Alex Rogo’s story is brilliant—his challenges, both personal and professional, make the theoretical ideas relatable and easy to follow. By weaving in the Theory of Constraints through the lens of Alex’s journey, Goldratt ensures the concepts are not just explained but demonstrated in action. This approach helps readers immediately understand and apply the principles to their own situations, whether in business or beyond.
The book excels in breaking down technical information without oversimplifying it. The Socratic dialogue style prompts readers to think critically and engage actively with the material, reinforcing key lessons like focusing on bottlenecks, prioritizing flow over efficiencies, and aligning actions with overarching goals.
Overall, The Goal communicates its insights with clarity and precision, while remaining thoroughly entertaining and thought-provoking. It’s a must-read for anyone interested in business improvement, operations management, or simply learning how to think systemically about problem-solving.
- Reviewed in the United States on July 26, 2024This graphic novel started as a pre-course assignment. I started reading it and couldn’t put it down until I finished it. It illustrated real life constraints and solutions. Great book.
- Reviewed in the United States on January 28, 2025The book is a quick read and does well to explain the TOC at a high level.
Hard to read on a Kindle.
- Reviewed in the United States on August 27, 2017The media could not be loaded.
Highly recommended both for newcomers to the Theory Of Constraints and experienced practitioners who will be able to use it to seduce and teach this "common sense" (which is not so common) approach to management.
- Reviewed in the United States on October 25, 2024I bought this book for my customers who are in management level. It's more useful.
- Reviewed in the United States on September 9, 2020Yikes. File this under “Really, Pearson? You’ve never read this top business book? And you call yourself a book reviewer?”
This past spring here in the bunker, a colleague emailed me and asked if I had ever reviewed “The Goal” by Eli Goldratt. Reviewed it? I’d never even heard about it. (Yikes). He recommended this bestselling business book—and I immediately ordered it. He said it “reads somewhat like a Lencioni novel and is relevant for every organization and leader.”
But…full confession. I cheated and ordered the business graphic novel of “The Goal.” Big print and pictures. Just 130 pages. This “Introduction to the Theory of Constraints” will be immediately applicable to anyone with too many moving parts, too many spinning plates, too much or not enough inventory, and keeping the whole team moving in the right direction—at the right pace.
How did I miss this important book? Apparently, others have missed it also. Read the front page story in the Aug. 21, 2020, edition of The Wall Street Journal: “Why Are There Still Not Enough Paper Towels?” (The answer: blame lean manufacturing.) Maybe P&G didn’t make “The Goal” required reading. (Jeff Bezos does.)
Verne Harnish, author of my 2018 book-of-the year, “Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0),” gushes: “The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one.”
The author, Eliyahu M. Goldratt (1947-2011) is known as the father of the Theory of Constraints (TOC), “a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals.” A bestseller since 1984, the book has sold more than seven million copies worldwide.
“The Goal” is one of Time Magazine's “25 Most Influential Business Management Books.” (I’m only half-way through that list. Yikes, again.)
The author’s business novel approach is brilliant. The interesting (and often humorous) story makes TOC understandable.
Watch for:
• 3 measurements
• Bottlenecks and non-bottlenecks
• Wrong assumptions: “workers must produce 100 percent of the time…”
• Maximum stupidity (the difference between utilizing a resource versus activating a resource): “So running a non-bottleneck machine to its maximum is an act of maximum stupidity.”
• POOGI (Process of OnGoing Improvement): “There is always room for better results.”
• The 5 Focusing Steps of the Theory of Constraints
Technical? Yes. You may not manage an industrial plant, but you might lead a Scout or family hike one day with a dozen campers who hike at different speeds. Insightful? Yes—the real life hiking example turns complexity into a manageable process and cleverly explains The Theory of Constraints.
Did I mention this? “Jeff Bezos has made “The Goal” required reading for his top executives at Amazon, where it has been called ‘a bible’ for the team behind the company’s fulfillment network.” And “Fortune Magazine” compared “The Goal’s” leading character to “Obi-Wan Kenobi instructing Luke Skywalker on the use of the force.”
Hopefully this is enough to inspire you to read the book—or delegate the reading of the book to someone on your team.
- Reviewed in the United States on May 22, 2024I applaud the author for what they were trying to do here. Business books can often feel very inaccessible for a reader who is short on time or unaccustomed to long-format learning.
However there's probably a reason this hasn't been done before. The content leaves you wondering, "who was the target audience for this?" If you're interested in the topic you're likely a business student, at which point this won't go into enough depth to help you.
If you're not a business student, there's not enough content to hold your attention.
- Reviewed in the United States on August 12, 2023Comical approach kept me engaged. I would have gotten bored otherwise. I am not a fan of long text only books. This was amazing but to be honest, I got an introduction to this in the book "The Phoenix project"
Top reviews from other countries
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Remi MartinReviewed in Mexico on November 29, 2021
5.0 out of 5 stars "La meta", una lectura obligada para administradores y equipos de trabajo.
"La meta" es una historia de administración escrita por Eliyahu M. Goldratt (1947-2011), quien fue un consultor de negocios cuya teoría de las limitaciones (restricciones) ha servido como modelo para la administración de sistemas y negocios.
- raghunandan JagdishReviewed in India on February 20, 2022
5.0 out of 5 stars good book to review the goal
The book is well paced read in a few hours to recap the story of the goal with Alex rego and Johanna’s
The cost of the book is a bit steep though.
- Angus LyonReviewed in the United Kingdom on January 30, 2022
5.0 out of 5 stars Fun quick read that made illustrated the solution process well
Not just for manufacturing. Relevant to services as well! As you read it you can swap machines for people / processes / externalities to make it relatable. If not, just follow the story through and all becomes clear by the end
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Laurent GERARDReviewed in France on March 22, 2021
5.0 out of 5 stars Très interéssant
Excellent : les bases de la TOC rapide à lire. Nickel
- DakReviewed in Canada on November 17, 2019
5.0 out of 5 stars A great clean pass through the center of the theory of constraints
This slimmed down version of the original business novel is, in some ways, an improvement. The core message is more clearly revealed by stripping away some of the wordiness of the original and focusing on ... the goal.
Recommended.