Rhetological Fallacies – A list of Logical Fallacies & Rhetorical Devices with examples


Appeal to Anonymous Authority
Using evidence from an unnamed 'expert', 'study' or generalized group (like 'scientists') to claim something is true.
"They say that it takes 7 years to digest chewing gum."

Appeal to Authority
Claiming something is true because an 'expert', whether qualified or not, says it is.
“Over 400 prominent scientists and engineers dispute global warming.”

Appeal to Common Practice
Claiming something is true because it's commonly practiced.
“This bank has some problems with corruption. But there's nothing going on here that doesn't go on in all the other banks.”

Appeal to Ignorance
A claim is true simply because it has not been proven false (or false because it has not been proven true).
“Nobody has proved to me there is a God. So there is no God.”

Appeal to Incredulity
Because a claim sounds unbelievable, it must not be true.
“The eye is an incredibly complex biomechanical machine with thousands of interlocking parts. How could that exist without an intelligent designer?”

Appeal to Money
Supposing that, if someone is rich or something is expensive, then it affects the truth of the claim.
“If it costs more, it must be better.”

Appeal to Novelty
Supposing something is better because it is new or newer.
“Awesome! The latest version of this operating system is going to make my computer faster and better...”

Appeal to Popular Belief
Claiming something is true because the majority of people believe it.
"Everyone knows milk is good for your bones.”

Appeal to Probability
Assuming because something could happen, it will inevitably happen.
“The odds of winning the lottery are one in a million. A million tickets were sold. Someone must have won.”

Appeal to Tradition
Claiming something is true because it's (apparently) always been that way.
“Marriage is the union between man and women. Therefore gay marriage is wrong.”

Appeal to Consequences
of a Belief
Arguing a belief is false because it implies something you'd rather not believe.
“That can’t be the Senator on that sextape. If it were, he’d be lying about not knowing her. And he’s not the kind of man who would lie.”

Appeal to Fear
An argument is made by increasing fear and prejudice towards the opposing side.
“Before you know it there will be more mosques than churches."

Appeal to Flattery
Using an irrelevant compliment to slip in an unfounded claim which is accepted along with the compliment.
“Intelligent and sophisticated readers will of course recognise a fallacy like this when they read one.”

Appeal to Nature
Making your claim seem more true by drawing a comparison with the "good" natural world.
“Of course homosexuality is unnatural. You don't see same-sex animals copulating.”
[you actually do BTW]

Appeal to Pity
Attempt to induce pity to sway opponents.
“The former dictator is an old, dying man. It's wrong to make him stand trial for these alleged offenses.”

Appeal to Ridicule
Presenting the opponent's argument in a way that makes it appear absurd.
“Faith in God is like believing in Santa Claus and the Tooth Fairy.”

Appeal to Spite
Dismissing a claim by appealing to personal bias against the claimant.
“Don't you just hate how those rich liberal-elite Hollywood actors go on TV to promote their agendas?”

Appeal to Wishful Thinking
Suggesting a claim is true or false just because you strongly hope it is.
“He wouldn’t lie. He’s our leader and a good American.”

Anecdotal Evidence
Discounting evidence arrived at by systematic search or testing in favor of a few firsthand stories.
"I'm going to carry on smoking. My grandfather smoked 40 a day and he lived until he was 90!”

Composition
Assuming that characteristics or beliefs of some or all of a group applies to the entire group.
“Recent terrorist attacks have been carried out by radical Islamic groups. Therefore all terrorists are muslims.”

Division
Assuming that characteristics or beliefs of a group automatically apply to any individual member.
“Many Conservatives wish to ban gay marriage, discredit climate change, and deny evolution. Therefore all conservatives are homophobic, anti-enviromental creationists.”

Design Fallacy
Assuming that because something is nicely designed or beautifully visualized it’s more true.
“Er....”

Gambler's Fallacy
Assuming the history of outcomes will affect future outcomes.
"I've flipped this coin 10 times in a row, and it's been heads. Therefore the next coin flip is more likely to come up tails."

Hasty Generalization
Drawing a general conclusion from a tiny sample.
"I just got cut off by the woman driver in front. Women drivers!"

Jumping to Conclusions
Drawing a quick conclusion without fairly considering relevant (and easily available) evidence.
"She wants birth control in her medical coverage? What a slut!"

Middle Ground
Assuming because two opposing arguments have merit, the answer must lie somewhere between them.
“I rear ended your car but I don't think I should pay for the damage. You think I should pay for all the damage. A fair compromise would be to split the bill in half.”

Perfectionist Fallacy
Assuming that the only option on the table is perfect success, then rejecting anything that will not work perfectly.
“What's the point of this anti-drunk driving campaign? People are still going to drink and drive no matter what.”

Relativist Fallacy
Rejecting a claim because of a belief that truth is relative to a person or group.
“That's perhaps true for you. But it's not true for me.”

Spotlight
Assuming an observation from a small sample size applies to an entire group.
“This large shoe manufacturer employs children in sweatshops. Therefore all shoe companies are evil child-slave owners!”

Sweeping Generalisation
Applying a general rule too broadly.
“Those young men rioted because they lacked morally responsible fathers.”

Undistributed Middle
Assuming because two things share a property, that makes them the same thing.
“A theory can mean an unproven idea. Scientists use the term evolutionary theory. Therefore evolution is an unproven idea.”

Ad Hoc Rescue
Trying to save a cherished belief by repeatedly revising the argument to explain away problems.
“...But apart from better sanitation, medicine, education, irrigation, public health, roads, a freshwater system and public order... what have the Romans done for us?”

Biased Generalizing
Generalizing from an unrepresentative sample to increase the strength of your argument.
“Our website poll found that 90% of internet users oppose online piracy laws.”

Confirmation Bias
Cherry-picking evidence that supports your idea while ignoring contradicting evidence.
"It's obvious 9-11 was a American-government led conspiracy to justify war in Iraq and Afghanistan. No plane hit the Pentagon. The Twin Towers collapse was a controlled demolition... etc"

False Dilemma
Presenting two opposing options as the only two options while hiding alternatives.
“We're going to have to cut the education budget or go deeper into debt. We can't afford to go deeper into debt. So we'll have to cut the education budget.”

Lie
An outright untruth repeated knowingly as a fact.
“I did not have sexual relations with that woman.”

Misleading Vividness
Describing an occurrence in vivid detail, even if it is a rare occurrence, to convince someone that it is a problem.
“After a court decision to legalise gay marriage, school libraries were required to stock same-sex literature; primary school children were given homosexual fairy stories and even manuals of explicit homosexual advocacy"

Red Herring
Introducing irrelevant material to the argument to distract and lead towards a different conclusion.
“The Senator needn’t account for irregularities in his expenses. After all, there are other senators who have done far worse things.”

Slippery Slope
Assuming a relatively small first step will inevitably lead to a chain of related (negative) events.
“If we legalize marijuana, more people will start using crack and heroin. Then we'd have to legalize those too.”

Suppressed Evidence
Intentionally failing to use significant and relevant information which counts against one’s own conclusion.
“The Iraqi regime possesses and produces chemical and biological weapons. It is seeking nuclear weapons.”

Unfalsifiability
Offering a claim that cannot be proven false, because there is no way to check if it is false or not.
“He lied because he’s possessed by demons.”

Affirming the Consequent
Assuming there's only one explanation for the observation you're making.
"Marriage often results in the birth of children. So that's the primary reason why it exists.”

Circular Logic
A conclusion is derived from a premise based on the conclusion.
“Stripping privacy rights only matters to those with something to hide. You must have something to hide if you oppose privacy protection.”

Cum Hoc Ergo Propter Hoc
Claiming two events that occur together must have a cause-and-effect relationship. (Correlation = cause).
“Teenagers in gangs listen to rap music with violent themes. Rap music inspires violence in teenagers.”

Denying the Antecedent
There isn't only one explanation for an outcome. So it's false to assume the cause based on the effect.
“If you get a degree, you’ll get a good job. If you don’t get a degree, you won’t get a good job.”

Ignoring a Common Cause
Claiming one event must have caused the other when a third (unlooked for) event is probably the cause.
“Our kids were vaccinated against whooping cough, and now vaccinated kids are getting the disease."

Post Hoc Ergo Propter Hoc
Claiming that because one event followed another, it was also caused by it.
“Since the election of the President more people than ever are unemployed. Therefore the President has damaged the economy.”

Two Wrongs Make a Right
Assuming that if one wrong is committed, another wrong will cancel it out.
“Sure - the conditions in this prison are cruel and dehumanising. But these inmates are criminals!”

Ad Hominem
Bypassing the argument by launching an irrelevant attack on the person and not their claim.
"Anyone that says we should build the Ground Zero Mosque is an American-hating liberal."

Burden of Proof
I don't need to prove my claim - you must prove it is false.
“I maintain long-term solar cycles are the cause of global warming. Show me I'm wrong.”

Circumstance Ad Hominem
Stating a claim lacks credibility only because of the advocate’s interests in their claim.
“A study into the health risks of mobile phone involved mobile phone companies. Therefore, the study cannot be trusted.”

Genetic Fallacy
Attacking the cause or origin of a claim, rather than its substance.
“Of course, mainstream liberal media aren’t going to say Barack Obama is a Muslim.”

Guilt by Association
Discrediting an idea or claim by associating it with an undesirable person or group.
"Oh you want to relax the anti-terrorism laws just like the terrorists want us to do. Are you saying you support terrorism?"

Straw Man
Creating a distorted or simplified caricature of your opponent's argument, and then arguing against that.
“You say Israel should stop building settlements on the West Bank in violation of treaty. So you're saying Israel doesn't have the right to be a nation? ”
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A complete interactive list of logical fallacies & rhetorical devices with examples.
Code by @omidpyc
Learn to Create Impactful Infographics
The word ‘rhetological’ is made up. A munge of two things: rhetorical techniques and logical fallacies.
Both are used heavily by institutional powers – governments, religions, political parties – across the entire spectrum to sway opinion, confuse and obfuscate. And, unfortunately, we internalise them, like bad habits, into our own decision-making and mental processes.
How many do you recognise?
Mega-thanks to 李为维, Hayanna Carvalho, Iván Galarza, Klaus-Michael Lux, Kadar Magor, Gilles Peyroux and Adriano Venditti for translation work.
Want to do a translation yourself? Get in touch.
» See the original static graphic of logical fallacies
» Read about the method & thinking behind this post
» Savour this live example – A few years back, the most senior Catholic bishop here in the UK recently outlined his argument against same-sex marriage. Here’s our rhetological matrix applied to his speech. (No surprise, he was later exiled from the church over sexual misconduct, homosexual misconduct).
» See the data
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Sources: Wikipedia, FallacyFiles.org, Internet Encyclopedia of Philosophy, Skeptic Dictionary, ChangingMinds.org, LogicallyFallacious.com, Dosters, e-ducation.net, EvolutionWiki.org, Infidels.org, Philosophical Society, Sjsu.ed, TVTropes.org, Santarosa.edu, A Concise Introduction to Logic (Patrick J Hurley), Beginners Guide to the Scientific Method (Stephen S Carey)
Original Concept: The Internet Writing, Research & Design: David McCandless. Additional Research: Marley Whiteside, Kathryn Ariel Kay, Peter Ayres. Design: Tatjana Dubovina, Piero Zagami, Fabio Bergamaschi