Getting Tenants Online: Digital Inclusion & Social Housing
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Many people who live in social housing (public housing) are on low income or older making them much more likely to lack basic online skills. They are also likely to benefit from online savings, and will need to interact with Government online too. I've been working with Housing Associations for three years advising on how to help tenants to get those digital skills they need. Some information about the Digital Deal programme - £400,000 grants for social housing. And Stats and facts about Housing & Digital Inclusion.
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Getting Tenants Online: Digital Inclusion & Social Housing
- 1. Getting Tenants Online: Encouraging Digital Inclusion Helen Milner, @helenmilner 29 January 2014 Tinder Foundation makes these good things happen:
- 4. as with b ple 00 peo 5,0 ver 32 O k nline s ic o rs membe ills 1 Dec 2011 – 1 Dec 2013 Funding from 4 Governm Commun ity 750 over 1, ub using H rs DigiHo luntee 0 vo 25,00 er o 20 ing ov ules t od port six m k sup from wor Way A net My earn L Changed our name Six local and national promotional campaigns ent Departments How To to Tinder Fou ndation s, entre c 5,000 g of - map y’re doin ite webs what the es centr ers and e onlin t learn UK New ata abou d Online Basics qualification launched & 2000+ passes great
- 6. 11m don’t have basic digital skills (BBC/Ipsos Mori, Sept. 2013) • Can’t do all of the four basic skills: – Communicate – Find Things – Share – Keep Safe • 61% of this 11m have never been online • 39% are infrequent or narrow internet users
- 7. Benefits to using the internet For the country: •£63bn benefit to the UK for increasing our digital leadership by 2020 (Go ON UK and Booz & Co) •36% of people visit their GP less often after visiting NHS Choices online For the person: •72% of employers won’t even interview someone without basic online skills •Children do worse at GCSE without internet at home •British Computer Society’s research shows that getting online makes people happier than a pay rise
- 8. Goal is to create independent and confident internet users Not about broadband infrastructure Not about one-off usage
- 10. Local is familiar, nearby, where help is on hand
- 11. Digital People learning how to use it and using technology to help change to happen Optimise d for mobil e learning
- 12. Why does the Housing Sector care about digital inclusion? • Social Justice – Equality, improving lives – Educational attainment for children, employment, lower household bills, reduced social isolation • Financial Security – Make cost savings and focus spend on priorities – Universal Credit: £6.844m next three years increased arrears predicted for a medium sized Housing Association
- 13. You will be a digital business in 3 - 5 years The question is how and how fast?
- 14. A digital strategy that drives digital inclusion achieving efficiency and quality for everyone A change programme not a technology project
- 15. Three main barriers why PEOPLE aren’t online Freshminds 2007 and 2009
- 16. How? Simple approach Inspire people to see that ‘spark’ and see that the internet is useful and necessary. Increase how will people access the internet, at home or at ‘access points’ Train people to use the internet and build their confidence so they want to keep using it and learning more
- 17. 1m+ people with new basic digital skills * UK online centres: April 2010 – July 2012 20 January 2014:
- 18. Free online courses for digital inclusion, financial inclusion and employability - www.learnmyway.com Optimised for mobile learning
- 19. Learn My Way – automated data collection Personalised for learner. Evidence of your impact All your data is available to you in aggregate
- 20. Optimised for mobile: but mobile is not THE solution • 91% of the population have a mobile phone • 64% of these are smartphones and can be used the access the internet • Smartphone ownership varies by age: • • 91% of 18-24 year olds 9% aged 75+ • Est. 4% - 6% of people only access web via smartphone (vast majority access web via laptop/PC + mobile) • Source: OxIS, 2013
- 21. Moving people to online public services • No-one’s ‘spark’ to get digital skills is to interact with Government online (except to get a job) • After gaining digital skills via UK online centres (July 2013 data): – 81% visited central/local Government websites – 56% moved at least one face-to-face or telephone contact to an online contact with Government – average contacts moved online 5.8 in past month • Start with the fun stuff, but embed progression to your services (and Gov services) into their journey
- 22. National + Local Campaigns eg Get Online Week & Baking with Friends
- 23. Digital Deal – 12 ‘exemplars’ • A2 Dominion, London • Bron Afon Community Housing, Torfaen • Camden Council, London • Cottsway Housing, Oxfordshire • Fabrick Housing, Middlesbrough • Golden Gates Housing Association, Warrington • Leeds Federated Housing • Magenta Living, Wigan • Progress Housing, Lancs • Queens Cross Housing Association, Glasgow • South Essex Homes, Southend • Yarlington Housing Group, Somerset #DigitalDeal
- 24. Digital Deal: Emerging sub-set themes • Wifi in tower blocks and specific estates • Free wifi zones • Rural • Refurbished kit • Moving their people to be Digital Staff & embedding into roles • Whole organisation Digital Strategy • Credit unions including ‘sink funds’ for device purchase • 1:1 & home based • Use of existing buses as mobile ‘internet centres’ and ‘wifi hubs’ • Vulnerable/Very hard to reach • Equipment loans #DigitalDeal
- 25. Case Study – Golden Gate Housing Trust • Based in a UC Pathfinder area with 45% of their residents digitally excluded • Project will benefit 1200 residents in Longford (Warrington) one of the most deprived wards in the UK • Turning residents TVs into an internet access device (android device) with wifi keyboard • Wifi Net over housing estate – free wifi – Break even cost of £5 per month per household #DigitalDeal
- 26. Case Study – Golden Gate Housing Trust #DigitalDeal
- 27. Some strategic objectives for you? • Be a digital and successful business – Have delightful online services and transactions that customers want to use – Using digital to save you costs • With digital customers with better lives – Inspire customers to use the internet – Support them to make best use of the web – Help them with access at home and elsewhere • And digital staff – Staff empowered to help deliver a better business and included customers through digital
- 28. digitalhousinghub.ning.com Please keep the conversation going and join the digital housing hub
- 29. Thank You helen@tinderfoundation.org @helenmilner on twitter www.ukonlinecentres.com www.learnmyway.com www.communityhowto.com http://digitalhousinghub.ning.com/ #Digihousing #DigitalDeal
Editor's Notes
- Join the digital housing hub
- We were two years old on 1 December 2013
- Infographic and sources are at www.tinderfoundation.org/DN
- Join the digital housing hub