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GoldStar
в Одноклассниках
Креатив, который выстреливает
Бренд новый, только начал продаваться. Без истории,
ценностей, брендбука, без каких-либо активов и зацепок.
Можно сказать, что с «Le Tour de Ok» и началось его
продвижение в Интернете…
Goldstar в Одноклассниках. Кейс от агентства Red Keds
мужчины 25–40 и старше;
Преимущественно жители регионов;
Доход средний и ниже среднего;
Занятые семейные люди, у которых есть работа, теща, гараж, собака, машина;
Вынуждены экономить и считать деньги;
Бережливы, рациональны, практичны, хозяйственны, аккуратны;
Ценят комфорт и порядок в доме;
не переплачивают за бренд, не нуждаются в суперфункционале.
Сообщество для хозяйственных и практичных,

в котором можно пошалить!
ГАЛЯ
STARЦЕВА
Милая симпатичная девушка, которая любит пошалить
(в отличие от жены и тещи). В сообществе публикуется
полезная и практичная информация, а ГАЛЯ вносит в
него немного иррациональности и веселья, предлагая
пользователям немного поэксперементировать и
реализовать свои иррациональные желаниЯ.
ПОДПИСЧИКИ

+
общается в
комментариях

публикует видео
экспериментов

публикует основной
контент

СТРАНИЦА GOLDSTAR
ГАЛЯ
1

Попробовать приготовить
«быстрый омлет»

2

подогреть диск стаса
михайлова

3

Увеличить запасы мыла
в хозяйстве
Понедельник

Объявляем, с какой
техникой проводим
эксперимент

Вторник

Среда

Собираем голоса

Четверг

Пятница

Снимаем видео

Выкладываем
видео
2 эксперимента
1 вечеринка в Одноклассниках

1 онлайн-викторина

900+ друзей
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
НЕДЕЛЯ 1
РАБОТАЕМ НА ОХВАТ
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
http://youtu.be/PSiaqlpLMRo
НЕДЕЛЯ 2
СОБИРАЕМ КОММЕНТАРИИ
Goldstar в Одноклассниках. Кейс от агентства Red Keds
Goldstar в Одноклассниках. Кейс от агентства Red Keds
это диво!
то да! Вот
Вот э
лом чтиво.
т с кримина
Не дружи
волта Джон.
а Джон, Тра
Траволт
он вооружён.
Бумбоксом
из ГУМа
час пришла
К нему тот
рман Ума!
босу ногу Ту
На
это диво!
то да! Вот
Вот э
лом чтиво.
т с кримина
Не дружи
волта Джон.
а Джон, Тра
Траволт
он вооружён.
Бумбоксом
из ГУМа
час пришла
К нему тот
рман Ума!
босу ногу Ту
На
НЕДЕЛЯ 3
СОБИРАЕМ КЛАССЫ
5000
http://youtu.be/T1qWZVVdtaA
НЕДЕЛЯ 4
КОПИМ ПОДПИСЧИКОВ
Goldstar в Одноклассниках. Кейс от агентства Red Keds
http://youtu.be/SwTnKJ2VSjw
http://youtu.be/rGOqJwyywFI
и
Макс юрин

Вася Богданов
Больше кейсов и информации про SMM в одноклассниках на ok.ru/smm

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Goldstar в Одноклассниках. Кейс от агентства Red Keds