It’s time to forget everything you thought you knew about sales, because the down economy is challenging traditional rules. At our company, we’ve grown through the recession by relying on four counterintuitive sales tactics: We’ve avoided hiring hotshot sales stars. We’ve eliminated the prizes and incentives most companies use to motivate sales teams. We’ve invested more money in customer support. And we’ve refused to offer big discounts to drive sales.
Four Secrets to Selling More
It’s time to forget everything you thought you knew about sales, because the down economy is challenging traditional rules. At our company, we’ve grown through the recession by relying on four counterintuitive sales tactics: We’ve avoided hiring hotshot sales stars. We’ve eliminated the prizes and incentives most companies use to motivate sales teams. We’ve invested […]
June 27, 2012
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.