USC Price/LA Times Poll comes within a percentage point in predicting Garcetti's margin of victory
Contact: Suzanne Wu at suzanne.wu@usc.edu or (213) 503-3410
LOS ANGELES – May 22, 2013 – With all precincts reporting, the USC Sol Price School of Public Policy/Los Angeles Times City Election Poll was again the most accurate citywide survey, coming within fractions of a percentage point in calling the margin of victory for yesterday's L.A. mayoral election.
The USC Price/LA Times Poll was conducted by Republican polling firm M4 Strategies and Democratic polling firm Benenson Strategy Group on behalf of the USC Price School of Public Policy and the Los Angeles Times.
In the latest USC Price/LA Times Poll, conducted the week before the election, City Councilman Eric Garcetti led City Controller Wendy Greuel by 7 percentage points, with 11 percent undecided. The actual ballot returns show Garcetti won by 7.85 percentage points.
“I would like to congratulate Benenson Strategy Group and M4 Strategies on an outstanding job predicting the outcome of the L.A. mayoral race,” said Dan Schnur, director of the USC Price/LA Times Poll. “We trusted our bipartisan polling team to correctly measure the sentiments of likely Los Angeles voters and they delivered.”
The results reinforce what has been a pattern of accuracy for the USC Price/LA Times Poll throughout the mayoral campaign. A pre-primary USC Price/LA Times Poll conducted in Feb. 2013 showed Garcetti leading Greuel by 2 points with 13 percent of voters undecided; in the actual primary results, Garcetti led Greuel by 4 points.
“I am very thankful for the unwavering support of Dean Jack Knott and our other partners at USC Price,” Schnur said. “We were pleased to provide Los Angeles voters with an accurate account of the L.A. mayoral race and strive to continue educating Los Angeles residents and elected officials about public opinion on the most pressing public policy issues impacting the City of Los Angeles.”
To arrange an interview with Dan Schnur, director of the USC Price/LA Times Poll, contact Andrenna Hidalgo amhidalg@usc.edu.
Poll results and methodology are available here:
http://www.bsgco.com/index.php?do=get_page&pageID=93
WEBSITE: priceschool.usc.edu/poll/
TWITTER: @USCPricePolling
About the USC Sol Price School of Public Policy/Los Angeles Times City Election Poll
The USC Sol Price School of Public Policy/Los Angeles Times City Election Poll is a public polling initiative to survey voters during the critical 2013 mayoral campaign in Los Angeles. The project aims to inform the public, stimulate discourse and contribute to the USC Price School’s ongoing research and educational mission of improving the quality of life for people and their communities.
The poll is also supported by the USC Schwarzenegger Institute for State and Global Policy as well as the Judith and John Bedrosian Center on Governance and the Public Enterprise.
About the USC Sol Price School of Public Policy
The USC Sol Price School of Public Policy, established in 1929, is one of the premier schools of its kind in the nation. Through a time-honored commitment to public service, a legacy of strong connections to professional leaders and a world-renowned research portfolio, the school’s faculty, students and alumni work to improve the quality of life for people and their communities worldwide. The USC Sol Price School of Public Policy is at the forefront of research and teaching on today’s major issues, including: housing and real estate markets, environmental sustainability, health care, economic development, transportation and infrastructure, governance and leadership, nonprofits and philanthropy, civic engagement, immigration and the impact of terrorism.
About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
