21. • Comment on posts
and mentions
• Track mentions
• Send updates to
other staff
• Be willing to be
engaged and
informed by your
audience
You’ve Listened,
Now What?
24. Insight
• Post volume increased marginally as compared to the previous day
• Tweet by @BobGarett on free donations to American Red Cross was re-tweeted and shared a lot
Social Marketing: Post Volume
25. Insight
• A Majority of mentions were found on news sites.
• Twitter volume increased considerably compared to the previous day.
Social Marketing: Mentions by Platform
27. Top Sites & Conversation Samples
Top SitesRecurring Keywords
28. Content Slide Title
Content Slide Title
Top Tweets
User Tweet Tweet URL Followers
Bob Garrett
BobGarrett Donate to American Red Cross FOR FREE! Just "make a bed" and
TownePlace Suites will donate $2.. Help spread the word -
http://bit.ly/c8lKoy...BobGarrett Donate to American Red Cross FOR FREE!
Just "make a bed" and TownePlace Suites will donate $2.. Help spread the
word - http://bit.ly/c8lKoy
http://twitter.com/BobGarrett/status/27939366471 69,684
Judy
jgphl RT @BobGarrett: Donate to American Red Cross FOR FREE! Just "make
a bed" and TownePlace Suites will donate $2.. Help spread the word - h
......jgphl RT @BobGarrett: Donate to American Red Cross FOR FREE! Just
"make a bed" and TownePlace Suites will donate $2.. Help spread the word -
h ...
http://twitter.com/jgphl/statuses/27941150705 30,758
Inquirer Group
inquirerdotnet Red Cross offers hotline for journalists in distress
http://goo.gl/fb/l0L8T
http://twitter.com/inquirerdotnet/status/279104377
48
21,042
Jim Halpert
JimHalpert Donate to American Red Cross FOR FREE! Just "make a bed" and
TownePlace Suites will donate $2. Help spread the word -
http://su.pr/226a2T...JimHalpert Donate to American Red Cross FOR FREE!
Just "make a bed" and TownePlace Suites will donate $2. Help spread the
word - http://su.pr/226a2T
http://twitter.com/JimHalpert/statuses/2794769526
1
13,178
Miguel de Icaza
migueldeicaza You do not see the Red Cross banning members that work for
Doctors Without Borders because there is a "conflict of interest"
http://twitter.com/migueldeicaza/status/279351023
64
12,294
Dog Sitters
DogSitters RT @BobGarrett: Donate to American Red Cross FOR FREE! Just
"make a bed" and TownePlace Suites will donate $2.. Help spread the word -
h ......DogSitters RT @BobGarrett: Donate to American Red Cross FOR FREE!
Just "make a bed" and TownePlace Suites will donate $2.. Help spread the
word - h ...
http://twitter.com/DogSitters/statuses/27941264708 10,918
PRSA Jobcenter
PRSAjobcenter DC: American Red Cross seeks manager, international
communications. http://ow.ly/2WGA8 #prsa #pr...PRSAjobcenter DC:
American Red Cross seeks manager, international communications.
http://ow.ly/2WGA8 #prsa #pr
http://twitter.com/PRSAjobcenter/statuses/2795801
3315
9,795
29. Content Slide Title
Content Slide Title
Top Blogs
Title URL
Inbound Link
Count
AFP: 377 dead in west and central African floods: UN
http://www.google.com/hostednews/afp/article/ALeqM5gFc1QX6Okk9_H7
MTgFaurC0BJMcQ?docId=CNG.5ad543ce839fb7c75ade44a2db5fb0eb.b31
61,430,800
Digg - 2073 Results For site:foreignpolicy.com http://digg.com/search?q=site:foreignpolicy.com 2,962,408
Miley Cyrus's MySpace Blog | Miley Cyrus Myspace Blog http://www.myspace.com/mileycyrus/blog 1,827,679
Campaign Fundraising / Explore Blog Catalog http://www.blogcatalog.com/./explore/posts/campaign+fundraising/ 1,416,871
Gizmodo, the Gadget Guide http://gizmodo.com/comment/31034544 1,280,337
Hobbled Irish prep for Navy - Chicago Colleges Blog - ESPN Chicago
http://espn.go.com/blog/chicago/colleges/post/_/id/1349/hobbled-irish-
prep-for-navy
694,507
The Chicago Dryer Vent Cleaning Wizard Partners... - EmailWire NewsWire -
FriendFeed
http://friendfeed.com/emailwire/22b7f707/chicago-dryer-vent-cleaning-
wizard-partners
552,623
