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Social media Screw Ups - An Updated History from Kryptonite to Kenneth Cole (and beyond)

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Sustainly
Sustainly

***Social Media Training from SMI**** It's been six years since Kryptonite fell foul of what we now call a social media storm. Here we revisit the most notable company social media screw ups. And, marketers, crisis comms pros: SMI provides unique instructional workshops and in-house social media training in reputation management, crisis communications and content creation for companies specially tailored for each organisation's needs. Contact training@socialmediainfluence.com http://socialmediainfluence.com/training/consulting/

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NOW A NEW BOOK FROM SMI.
About #FAIL Over the last 12 months our presentation, A Short History of Social Media Screw-Ups has attracted a great deal of attention and interest. So we decided to expand the idea, dig deeper and write a book that offers best practice advice on how to avoid being the next Social Media Screw-Up. Our new book, #FAIL: The 50 Greatest Social Media Screw-ups provides, yes, 50 examples of iconic social media screw-ups and 35 key lessons that you and your company can apply to your social media communications. Buy #FAIL from Amazon Kindle Direct , the Apple iBookstore, the Nook bookstore and on Lulu.com .

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A guide to Social SEOA guide to Social SEO
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The History of F-commerce: How Facebook is changing online retailThe History of F-commerce: How Facebook is changing online retail
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Publish or Die: Why all brands are now media companiesPublish or Die: Why all brands are now media companies
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Smi sustainability index guardian sustainable businessSmi sustainability index guardian sustainable business
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Social media company hits and missesSocial media company hits and misses
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Companies benefit from Web 2.0 investmentCompanies benefit from Web 2.0 investment
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Rise of the Apps Culture - Pew Internet Project Rise of the Apps Culture - Pew Internet Project
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Julien Le Nestour, Worldwide IT Innovation Manager, SchlumbergerJulien Le Nestour, Worldwide IT Innovation Manager, Schlumberger
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Social Media Influence 2010: David ChristopherSocial Media Influence 2010: David Christopher
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PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010PepsiCo head of social media, B. Bonin Bough, at Social Media Influence 2010
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Social Media Influence 2010: Alexandra Wheeler, Digital Director, StarbucksSocial Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
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Stephen Perry at Social Media Influence ConferenceStephen Perry at Social Media Influence Conference
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Ruth Speakman from Sony Europe at Social Media Influence conferenceRuth Speakman from Sony Europe at Social Media Influence conference
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Andy Hobsbawm at Social Media Influence conference Andy Hobsbawm at Social Media Influence conference
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Bhutani Group Recent News about dream of the world’s largest Film City in the... by ankita jain, has 11 slides with 10 views.“It is a historic day today. The dream of the world’s largest Film City in the state (Bhutani Group), as envisioned by chief minister Yogi Adityanath,the same day of Ed Raid.
Bhutani Group Recent News about dream of the world’s largest Film City in the...Bhutani Group Recent News about dream of the world’s largest Film City in the...
Bhutani Group Recent News about dream of the world’s largest Film City in the...
ankita jain
11 slides•10 views
Who Is Shane Gillis Dating? Here’s What We Know! by voice ofarticle, has 2 slides with 6 views.Shane Gillis girlfriend remains a mystery as the comedian keeps his love life under wraps. Though rumors have linked him to several women, including Shih Ryan and Tara Pavlovich, none have been confirmed. Gillis has only shared small details, like his partner being from Iowa and not enjoying driving. Despite fans’ curiosity, the comedian remains private about his relationships. While many continue speculating, Gillis seems more focused on making people laugh than sharing his personal life. Stay tuned for any updates on Shane Gillis’ girlfriend!
Who Is Shane Gillis Dating? Here’s What We Know!Who Is Shane Gillis Dating? Here’s What We Know!
Who Is Shane Gillis Dating? Here’s What We Know!
voice ofarticle
2 slides•6 views
Whitney Mathers: Growing Up in Eminem’s Shadow by Free News Report, has 2 slides with 24 views.Whitney Mathers has lived a life influenced by her father, Eminem, while carving her own path. From an early age, she learned the importance of resilience and staying true to herself. Eminem has supported her while protecting her from excessive media attention, allowing her to explore her own interests. Despite the challenges of fame, Whitney Mathers continues to shape her identity with confidence and determination. With the lessons she has learned from her father, she is building a future on her own terms.
Whitney Mathers: Growing Up in Eminem’s ShadowWhitney Mathers: Growing Up in Eminem’s Shadow
Whitney Mathers: Growing Up in Eminem’s Shadow
Free News Report
2 slides•24 views
Pantera The Heaviest Tour Of The Summer 2025 – Everything You Need to Know.docx by Blaxteeco, has 25 slides with 8 views.Pantera, the legendary heavy metal band, is set to embark on their highly anticipated The Heaviest Tour Of The Summer 2025. Featuring an incredible lineup with Amon Amarth, King Parrot, and other powerhouse acts, this tour promises to be one of the most electrifying metal events of the year. Whether you're a lifelong Pantera fan or new to the scene, this is your chance to witness some of the heaviest riffs and intense performances live on stage. Here’s everything you need to know about this epic tour.
Pantera The Heaviest Tour Of The Summer 2025 – Everything You Need to Know.docxPantera The Heaviest Tour Of The Summer 2025 – Everything You Need to Know.docx
Pantera The Heaviest Tour Of The Summer 2025 – Everything You Need to Know.docx
Blaxteeco
25 slides•8 views
URVEI LPEM FEB-UI : "KONDISI EKONOMI INDONESIA KINI SURAM" by MAJELIS REMBUG SINAU (MARS) PANCASILA, has 50 slides with 59 views.https://marspancasila.blogspot.com
URVEI LPEM FEB-UI : "KONDISI EKONOMI INDONESIA KINI SURAM"URVEI LPEM FEB-UI : "KONDISI EKONOMI INDONESIA KINI SURAM"
URVEI LPEM FEB-UI : "KONDISI EKONOMI INDONESIA KINI SURAM"
MAJELIS REMBUG SINAU (MARS) PANCASILA
50 slides•59 views
Randy Siwiec, Harvard University, Congressional Testimony by Randy Siwiec, has 1 slides with 17 views.Russian cyber threats and influence campaigns: The U.S. Senate held hearings to review past and future cyber threats from Russia, including the possibility of interference in the 2016 U.S. presidential election. Senate Select committee on Intelligence, House Intelligence Committee, National Security Council (NSC)
Randy Siwiec, Harvard University, Congressional TestimonyRandy Siwiec, Harvard University, Congressional Testimony
Randy Siwiec, Harvard University, Congressional Testimony
Randy Siwiec
1 slide•17 views
Riko Shibata_ Into the Life of Nicolas Cage's Wife.docx by voice ofarticle, has 4 slides with 10 views.Riko Shibata was born on August 10, 1993, in Kyoto, Japan, a city known for its rich cultural heritage and historical significance. Raised in a traditional Japanese household, Shibata was deeply influenced by the artistic and architectural styles of her homeland. Her upbringing instilled in her a deep appreciation for both contemporary and historical art forms, a passion that would later play a role in shaping her career and personal life.
Riko Shibata_ Into the Life of Nicolas Cage's Wife.docxRiko Shibata_ Into the Life of Nicolas Cage's Wife.docx
Riko Shibata_ Into the Life of Nicolas Cage's Wife.docx
voice ofarticle
4 slides•10 views
Spring cleaning the public finances - Assessing the Chancellor’s Spring State... by ResolutionFoundation, has 17 slides with 123 views.The Chancellor set out her first ever Budget less than five months ago, but the UK’s economic outlook has changed considerably since then. Bad news on growth, inflation and borrowing point to a deterioration in the Office for Budget Responsibility’s forecast, leaving the chances of Rachel Reeves meeting her own ‘non-negotiable’ fiscal rules on a knife edge. The Spring Statement is starting to feel a lot like a Spring Budget…
Spring cleaning the public finances - Assessing the Chancellor’s Spring State...Spring cleaning the public finances - Assessing the Chancellor’s Spring State...
Spring cleaning the public finances - Assessing the Chancellor’s Spring State...
ResolutionFoundation
17 slides•123 views
Holly Trevillion’s Viral Controversy: The Full Story by Free News Report, has 2 slides with 8 views.Holly Trevillion, a 63-year-old former Sainsbury’s employee from Bournemouth, made headlines after being caught allegedly stealing nearly £200. Reports claim she used a stolen uniform to blend in with staff and shoplift on multiple occasions. Security footage exposed her actions, leading to public debates on employee misconduct, workplace ethics, and the consequences of poor decisions. As legal proceedings continue, Holly Trevillion’s case serves as a reminder that dishonesty can have lasting repercussions. Stay tuned for updates on this viral controversy!
Holly Trevillion’s Viral Controversy: The Full StoryHolly Trevillion’s Viral Controversy: The Full Story
Holly Trevillion’s Viral Controversy: The Full Story
Free News Report
2 slides•8 views
Global Recession 2025: 5 Proven 2008 Strategies to Survive by Bahar Livings, has 11 slides with 15 views.Facing global recession fears? Discover actionable strategies to decide whether to save or spend now, with insights from the 2008 crisis. Learn recession-proof tips, optimize finances and stay ahead of economic downturns.
Global Recession 2025: 5 Proven 2008 Strategies to SurviveGlobal Recession 2025: 5 Proven 2008 Strategies to Survive
Global Recession 2025: 5 Proven 2008 Strategies to Survive
Bahar Livings
11 slides•15 views

Social media Screw Ups - An Updated History from Kryptonite to Kenneth Cole (and beyond)

  • 1. NOW A NEW BOOK FROM SMI.
  • 2. About #FAIL Over the last 12 months our presentation, A Short History of Social Media Screw-Ups has attracted a great deal of attention and interest. So we decided to expand the idea, dig deeper and write a book that offers best practice advice on how to avoid being the next Social Media Screw-Up. Our new book, #FAIL: The 50 Greatest Social Media Screw-ups provides, yes, 50 examples of iconic social media screw-ups and 35 key lessons that you and your company can apply to your social media communications. Buy #FAIL from Amazon Kindle Direct , the Apple iBookstore, the Nook bookstore and on Lulu.com .