Monitoring and measuring
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This document provides an overview of how to monitor and measure metrics for websites and social media marketing efforts. It discusses setting up tracking on the front end using tools like Google URL Builder and URL shorteners. It also covers backend metrics to monitor like visits, unique visitors, time on site, bounce rate, as well as more advanced social media metrics. Finally it discusses cheap and free tools as well as more advanced paid tools for monitoring metrics.
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Monitoring and measuring
- 1. Monitor & Measure Metrics Brought to you by: The BCIT Centre for Social Media in Business & BCIT’s Peter Thompson Centre for Venture Development Full Presentation: http://j.mp/bcitwebinar Content by: Kemp Edmonds
- 3. We'll be broadcasting our monthly webinar – bcit.ca/vent0051
- 4. The studio will also broadcast part-time studiesThanks to M2O.ca for helping to develop BCIT’s new studio
- 5. On The Menu Today A Framework Front End Back End Basic Metrics Advanced Metrics Monitoring on the Cheap High End Monitoring
- 6. Large original sized image for download: http://kempe.me/monitoryourweb
- 7. Front End Google URL Builder ?utm= URL Shortened (bit.ly, j.mp, ow.ly, etc) Setup an RSS feed for your blog and email newsletter Setup monitoring Email: Constant Contact ($) and Mail Chimp (Free) Set your hyperlinks on emails
- 9. Google URL Builder Find the tool at: http://j.mp/googleurlbuilder
- 10. URL Shortened for Tracking Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly
- 12. Hyperlinks vs. Links Hyperlinked Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10 Shortened – http://j.mp/bcitpts Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
- 13. Setup Monitoring Google Alerts – Use “OR” Social Mention – Use “OR” Facebook Public Search Monitoring Twitter: Hootsuite Tweetdeck Search.twitter.com Tweetbeep
- 14. The Back End
- 15. Back End Monitoring Goal Setting Campaigns (URL Builder) Metric Monitoring Funnel Visualization Site Overlay Facebook Pages: http://facebook.com/insights Facebook Ads: http://facebook.com/ads YouTube & Flickr Metrics
- 16. Basic Metrics Visits – Pageviews – Page/visit Unique Visitors Time on Site Bounce Rate
- 17. Goal Setting > 5 minutes time on site Conversion – Sign-up, Registration, etc. > 5 pageviews/visit Increase Traffic from social site X by Y% Decrease Bounce Rate by X%
- 18. Metric Monitoring Check when changes are made to the site Time on site Bounce Rate Check campaigns midway Monitor during Marketing pushes % New Visits % Unique Visitors Goals
- 20. Site Overlay
- 21. Advanced Social Media Metrics Share of Voice Brand Mentions/Brand + Competitor Mentions Audience Engagement Comments, Likes, Shares, etc./Total Views Conversation Reach Total People Participating/Total Audience Exposure Sentiment (Check out SocialMention.com) More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics
- 22. Monitoring on the Cheap bit.ly or j.mp Google URL Builder Google Analytics Grader.com – hubspot.com Google Alerts Tweet beep & Social Mention Count your company’s mentions by hand… Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com, http://socialmention.com.
- 23. High End Monitoring Radian6 Sysomos Hootsuite Premium Chartbeat – Real Time Monitoring Questions? For further information Kemp_Edmonds@bcit.ca Or by Twitter: http://twitter.com/kempedmonds
- 24. Learn more at BCIT See our new site for more information on courses in social media and custom training: http://bcit.ca/business/socialmedia Learn more about the programs offered by the Venture development Centre here: http://bcit.ca/business/venture Thank You!