EAST LANSING -- Michigan State's two-year effort to come up with a new marketing brand and identity for all of its athletic programs culminates Friday when athletic director Mark Hollis will unveil the project's results.
The traditional Spartan helmet logo is sticking around, but will be packaged with the same shade of green, numbers and lettering through an extended relationship with Nike.
Fans, skeptical at first, made it known via the Internet and contact with the university that they favored the traditional logo when a proposed new logo was leaked to the public during the process.
Basketball coach Tom Izzo also made his feelings know in support of the efforts by Hollis, MSU's athletic director since 2008.
Hollis, who has spent over 30 years on campus in various roles, engineered the project.
"We have been an athletics program of different greens, logos, word-marks and uniform quality," Hollis said in a press release announcing the news conference. "There has been a lack of consistency with regard to our brand. This inconsistency was a result both of using multiple suppliers for our apparel and of uniform decisions being made without a department-wide focus."
Athletes from football, men's and women's basketball, hockey and volleyball will model the uniforms for the 2010-11 season at the news conference. MSU outfits 25 teams and almost 800 student-athletes.
E-mail Greg Johnson: gjohnson@grpress.com and follow him on Twitter at twitter.com/gjohnsongrp
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