Blogging for beginners cofe january 2013
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This document provides an introduction to blogging, including definitions of blogs, reasons for blogging, different blogging platforms, how to create blog posts, and strategies for maintaining an audience. It defines blogs as online journals that are typically updated daily and allow readers to comment. Popular blogging platforms mentioned include Blogger, Tumblr, and WordPress. The document provides tips on creating compelling content through posts, images, videos, and embedding other media. It stresses the importance of defining the blog's purpose and audience to guide content creation and engagement strategies.
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Blogging for beginners cofe january 2013
- 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License. Blogging for Beginners Dr Bex Lewis, Digital Fingerprint URL: http://j.mp/cofe-blog January 2013, for: http://www.churchcommstraining.org
- 2. Let‟s get to know each other…
- 4. •A reverse diary (most recent entry first?)
- 5. • Short for Web log, a blog is a web page that serves as a publically accessible journal for an individual. Typically updated daily, blogs often reflect the personality of the author. http://www.webopedia.com/ TERM/B/blog.html
- 6. • A website that contains an online personal journal with reflections, comments and often hyperlinks provided by the writer. http://www.merriam- webster.com/dictionary/blo g
- 7. • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. http://en.wikipedia.org/w iki.blog
- 8. • A website that allows others to reflect, share opinions, and discuss various topics in the form of an online journal whilst readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order. http://www.wordnik.com/ words/blog
- 9. Get Inspired
- 10. • http://blogsearch.google.com • http://www.technorati.com • http://www.blogcatalogu.com • http://www.globeofblogs.com/ Some suggestions
- 11. What do you like? What don‟t you like? Ideas?
- 12. WHY BLOG?
- 14. • What message do you want to get across? • What action do you want to be taken? • What event might you want to promote? • What might you want to reflect upon? DISCUSS
- 15. PLATFORMS
- 16. Blogger.Com
- 17. Tumblr.com
- 20. • Blog address & user name will be fixed • Password should be „strong‟ • Email, you need to check and „confirm‟ before site fully functional. • Ignore $18 for site hosting Getting Started…
- 21. Add a Bio? (Optional)
- 22. Change the site title, tagline & timezone
- 23. THE „ABOUT‟ PAGE Dashboard Pages
- 24. Dashboard Pages About Page
- 25. • Who is this site by? • What is it about? • Who is it for? • When is it updated? Briefly… you can always add more later…
- 26. New Post
- 27. Editing Bar
- 28. Editing Mode
- 29. Add a Link
- 30. Add Email
- 32. ADD IMAGES
- 33. Upload Image
- 34. Select Files
- 35. Edit Image
- 36. Image Data
- 37. • Edit • Delete • Resize (smaller) • Align left/right/centre • Change image info Edit Image http://en.support.wordpress.com/images/image- settings/
- 38. COPYRIGHT
- 39. • http://iStockPhoto.com • http://Seedresources.com • Flickr Creative Commons: http://www.flickr.com/creativecommon s • http://www.sxc.hu • http://rgbstock.com Image sources (e.g.)…
- 40. Creative Commons
- 41. Add Video
- 42. • “See what we‟ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites, etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • „Best Of‟ Content • „How-to‟ Posts • 10 things you can… • Guest Posts
- 44. Embed Code
- 47. • “See what we‟ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites, etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • „Best Of‟ Content • „How-to‟ Posts • 10 things you can… • Guest Posts
- 48. http://www.slideshare.net/rohitbharga va/the-25-basic-styles-of-blogging- and-when-to-use-each-one
- 49. Blog Post Ideas…
- 52. •Devise 8 „top-level‟ categories •Devise 20 core tags • These can develop organically, but it‟s good to be clear at the start. Exercise
- 53. Comments
- 57. Themes
- 58. Widgets/Plugins
- 59. BackUp
- 61. Site Purpose
- 62. •Remember “About” – what is the PURPOSE of your blog? Who are you trying to reach? A Reminder…
- 63. Define Audience http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
- 64. • Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific? • If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion. • Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it. http://www.blogherald.com/2007/ 05/04/are-you-really-writing-for- your-blog-audience/
- 65. • Male/Female? • Age? • http://en.wikipedia.or • Culture/Nationality? g/wiki/Persona_%28 marketing%29 • Beliefs? • http://heidicohen.co • Academic Level? m/marketing- • Attitudes/Behaviour? persona/ • Friendship Group? Define Your Audience
- 66. Example Persona
- 68. • How often can you blog? Is there new information? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can help you blog? Think About
- 69. When? It takes TIME… Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
- 70. Pre-Set Blogs
- 72. • Pull vs Push content • Interesting content • Regular schedule (set posts in advance) • Take comments seriously • Social media – especially Twitter • Comment on others blogs • Offer thought leadership • Post URL on printed materials. How do you get people to read your blog?
Editor's Notes
- Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
- 1:37
- It takes time – so think why you might bother…
- Also go via Dashboard
- Worried about spam? Use bex.lewis[at]durham.ac.uketc
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- Categories = the tree, Tags = the leaves. To feed Google Juice…
- 7 min vid – not planning to show all!
- Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!