3. LOCATION-BASED APPS GROWING
IN SMART PHONES AND BEYOND
• A surge in application storefronts
and engagement by users of mobile
apps.
• Opportunity for advertisers and
mobile app publishers.
• A 2010 Juniper research suggests
that location-based mobile apps and
services could take in over $12.5
billion by 2014.
4. LOCATION-BASED SERVICES
MARKET READY FOR TAKEOFF
• Technology is affordable and
increasingly ubiquitous
• Very interesting space for investors
• Advertisers ready to embrace the
technology
• Marketplace and storefronts are
fully developed
• Current apps have high visibility
and engagement
26. FOURSQUARE
• Manually check in to venues
• Broadcast your location to your
friends on the network
• See notes people have left at
locations
• Become the “mayor” if you checked
in to a venue the most times
31. GOOGLE LATITUDE
• Tracks your exact position in the
background.
• Shows your location and your
friends’ locations on a map.
• Once you allow a connection,
your friend can always see your
location.
• No manual checkins or venues.
32. ECHOECHO
• Request a friend to tell you
where they are.
• You can choose to reply with
your location or not.
34. LOCATION LABS
• They've made deals with
carriers to locate any device on
the network.
• It's not super granular, but it's
available on all phones.
• Cell tower triangulation is not
very accurate.
35. SCVNGR
• Location based gaming platform.
• Developers can create games in
scvngr with challenges, treks
and rewards.
• Games are tied to the scvngr
brand.
36. WAZE
• Real-time maps and traffic
information
• Free turn-by-turn navigation based
on the live conditions of the road.
• An application of location data
besides check-ins and sharing
71. CHATTERCAST
• Real-time alerts of 911 calls near your current location
• Built in 6 hours at the Tropo open government hackathon in Seattle, WA.
72. DON’T EAT THAT!
• Made by Reid Beels at Geoloqi Hackathon
• Sends users notifications of restaurants nearby their location
that are below a threshold of cleanliness.
