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Beyond the mobile web by yiibu

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Presented by Stephanie Rieger at Breaking Development in Dallas, April 11 2011 and Mobilism in Amsterdam, May 12, 2011. Context is often cited as the single most important factor in design for the mobile medium. Mobile devices are of course 'mobile', but they are also small, always on, always with us, and can instantly connect us to the people we love. Mobile services must therefore be simple, social, and well-focussed--enabling us to quickly get things done on even the smallest screens. This is all well and good, but mobile devices have changed. They may be mobile, but many have already stopped being 'phones'—nor do they resemble what we traditionally think of as computers. This presentation will explore how our use, and perception of mobile devices is changing, and how these changes may impact how we should design for them going forward.

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beyond the mobile web... http://www.flickr.com/photos/puuikibeach/3991552331
Part 1: Massive Change http://www.flickr.com/photos/chadmagiera/265752353
“ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser http://www.flickr.com/photos/armaggeusa/3176297283
There used to be a certain (old fashioned) logic to the way we interacted with people, places, and things. http://www.flickr.com/photos/mcgraths/5332476357
You wanted knowledge, you went to a library. http://www.flickr.com/photos/ccacnorthlib/3554627364 http://www.flickr.com/photos/scobleizer/3026517429
You wanted to be social, you went to a club or cafe. http://www.flickr.com/photos/lordcolus/3271042499
You wanted to consume, you went to a shop http://www.flickr.com/photos/herry/3005310002
These behaviours were imposed on us by culture, society, and plain old physics and geography. http://www.flickr.com/photos/robertsharp59/3749693084
Then internet came along...and things got a lot closer. http://www.flickr.com/photos/dahlstroms/3444838707
but until recently, using the internet was still “an activity”... http://www.flickr.com/photos/whatcouldgowrong/5320553588
envir onme nt focused user privacy reliable network unlimited with a fairly specific context data comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
this context has been turned on its head... http://www.flickr.com/photos/anap/2878165366
<historical interlude> http://www.flickr.com/photos/dumbledad/3262185149
“ One of the interesting estimates is that there are about 35 billion devices connected to the Internet. Soon, there will be so many that we’ll stop counting. - Eric Schmidt, Google http://www.flickr.com/photos/webtreatsetc/4860505549/
6.8 billion *2010 estimates put the population over 6.8 billion inhabitants...
77% number of people with mobile devices or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
free platforms + low cost components = a perfect storm http://www.flickr.com/photos/deks/697297227
and a lot of disruption... http://www.flickr.com/photos/oskay/3300199882
a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS + WIFI and BlueTooth silicon = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
the feature phone of today is the smartphone of two years ago... http://www.flickr.com/photos/tanj/4432327487
yet again things may change... Do Not Anger the Alpha Android http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.flickr.com/photos/aturkus/255736909
“ ..events, threats and opportunities aren't just coming at us faster or with less predictability; they are converging and influencing each other to create entirely new situations. These firsts-of-their-kind developments require unprecedented degrees of creativity. Captializing on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/aturkus/255736909
http://www.flickr.com/photos/misbehave/2352753067 ...which brings us to the present </historical interlude>
http://www.flickr.com/photos/misbehave/2352753067 We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more. Mitch Joel, TedX Montreal
the internet is now an intricate part of our lives http://www.flickr.com/photos/marksurman/3933656879
chatting with friends in Boston... scheduling a meeting in Melbourne... re-charging in Hong Kong... it’s now trivial (and commonplace) for people to 'be' in many places at once
“For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site http://www.flickr.com/photos/tocaboca/5523598823
...people reach for the internet using whatever device makes sense to them at that time http://www.flickr.com/photos/ghewgill/5046616680
“ ...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.flickr.com/photos/ghewgill/5046616680
“ http://www.flickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
this is having a dramatic impact on our behaviour and our expectations... http://www.flickr.com/photos/williambrawley/4522648456
the traditional ‘short-activity-or-distraction’ mobile context is still valid...
80% use mobile during miscellaneous downtime... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
76% use mobile while waiting in line or for an appointment... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
“ Just been picked up at the airport by a limo driver who looked me up on the Internet so he'd recognize me and have stuff to talk about. !!! http://twitter.com/tomcoates/status/ 51734242991947778 http://www.flickr.com/photos/joi/2663605178
but mobile is increasingly being combined with other activities...
62% use mobile while watching TV Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
69% use mobile for point of sale research while shopping Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
mobile is also used to time-shift 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo
34% visit a site on and follow-up on mobile the PC Source: Yahoo
...facilitating completion of larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
“The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
1.3 billion already use the mobile internet
...and for many, this is their only access point Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44% Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
“ With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
public space distractions limited aention so ‘mobile’ is no longer just this... glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacy comfy work surface chair reliable power source http://www.flickr.com/photos/othree/5224045406
focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two hands reliable power source? or this...
comfy chair privacy one hand reliable power prone to source interruptions gravity and maybe some of this? http://www.flickr.com/photos/joeshlabotnik/2359224681
iPad 2 magnets are apparently strong enough to ‘natively’ do this! or possibly this... http://www.flickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
these new behaviours create a bit of a problem... http://www.flickr.com/photos/barkbud/4914492619
cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable
“ Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.flickr.com/photos/webtreatsetc/4860505549/
“ Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.flickr.com/photos/webtreatsetc/4860505549/
“ Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.flickr.com/photos/webtreatsetc/4860505549/
now statements such as these are becoming far more common
“ i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
“ There should be a text only version of the (desktop) site for those of us who don't like the busyness of the main site. Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
“ ...the "Sorry, this article isn't yet available on the mobile site" message was bloody annoying. Ended up having to install a browser that spoofs the user agent and renders the full desktop site. Source: User talking about his habits on the Guardian site http://www.flickr.com/photos/webtreatsetc/4860505549/
“ I’m definitely moving, I’m definitely in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions. Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
the problem space How do we go about creating the next generation of content-rich, meaningful, usable, and interesting web sites, that are designed to operate in a generally smaller, more varied and far less predictable environment? http://www.flickr.com/photos/chelsea_nj/4223680604
Part 2: Beyond the mobile web http://www.flickr.com/photos/adactio/932798536
...a few ideas from the yiibus
Idea 1: Loosen up http://www.flickr.com/photos/seo2/94216483
control is now an illusion... http://www.flickr.com/photos/dominicspics/3385403397
there is too much diversity...
data wants to move around... http://www.flickr.com/photos/anniemole/5354202837
we’ve already set much of our content free... http://www.flickr.com/photos/scobleizer/3044172251/
...we never really know where it will end up
d spot the bran brand presence (as we once knew it) is disappearing http://www.flickr.com/photos/alreadytaken/4944698902/
the conversation isn’t even on our site any more... ...companies are increasingly questioning the need to have separate corporate sites when the bulk of interest and traffic from customers goes directly to their Facebook pages. - Thomas Crampton “
...so why are we still obsessed with controlling each pixel on our web site? PS - the Ubuntu style guidelines are actually quite lovely! Take a look...
“I can’t see it on my BlackBerry...“ often at the - user comment regarding the new Threadless mobile site expense of access... http://www.flickr.com/photos/zoetnet/4669800101/
“If I can’t see your awesome web site...it’s not really that awesome is it?” and therefore, of user experience... http://www.flickr.com/photos/zoetnet/4669800101/
you can’t plan for every contingency... http://www.flickr.com/photos/mackarus/4289960218
and will never know how your site looks on every device... http://www.flickr.com/photos/scobleizer/3009516045
create nimble experiences – not perfect ones... http://www.flickr.com/photos/92523880@N00/5047216186
Idea 2: Let them tweak http://www.flickr.com/photos/jaybergesen/198091718
progressive enhancement is increasingly important http://www.flickr.com/photos/clagnut/315554083
why not let users participate? http://www.flickr.com/photos/nasa_goddard/4733847144
choose the enhancements that are most meaningful to them... http://www.flickr.com/photos/29301264@N06/3844309716
set a user experience baseline for *all* web experiences... thematically semantic markup consistent (view source) optimised images minimal responsive layout cluer (almost.. :-) one web pragmatic scripting http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design lightweight!
...then provide meaningful choices http://www.flickr.com/photos/lamantin/5143354304
...in data consumption user agent says it’s a PC (plus it has a big screen) she obviously has hmm...I wonder lots of bandwidth! how much data she’s used so far this month? oh...hold on, she’s on a dongle http://www.flickr.com/photos/mujitra/4571580931
provide a choice of size/ quality for key content
and media... option to choose high or low quality (with default based on device you’re using)
Look, it’s a Galaxy Tab...she must be in a ‘contemplative reading mode’... tweaking the reading experience
pinching or double-tapping to zoom is good fun but has zero continuity...
let users set persistent reading preferences...
or even tweak the whole experience...
...if you don’t ...they’ll probably do it themselves
Idea 3: Content first ingredients make all the difference http://www.flickr.com/photos/wwworks/822821227
designing mobile first can help us to focus... http://www.flickr.com/photos/hussain_quantum/2087578696
find a happy medium mobile portable desktop web http://www.flickr.com/photos/29301264@N06/3844309716 http://www.flickr.com/photos/29301264@N06/3844309716
but I think we need to go further... http://www.flickr.com/photos/basheertome/5557362895
“ No matter how cool your interface is, it would be nice if there were less of it. - Alan Cooper http://jonbox.wordpress.com/2010/05/27/what-is-au2h-and-why-i-cared/
...on smaller screens, content naturally ends up front and centre
include definition(s) so we need to actually design the content first... a book turtle illustration(s) required define variations(s) contextually relevant http://www.flickr.com/photos/lindaaslund/3296943915
semantic structures can be include definition(s) used to create incredibly rich and responsive content... a book turtle illustration(s) required contextually relevant define variations(s) http://www.flickr.com/photos/lindaaslund/3296943915
yet we mostly apply this richness to the interface...
this is due in part to the way we currently build web sites... essentially Word in a browser...? put your content here...
most sites are built as giant (often all-purpose) data containers... http://www.flickr.com/photos/lisasanderson/3414118999/
...with different areas to accommodate different data structures services utilities knowledge base products news location finder corporate info http://www.flickr.com/photos/lisasanderson/3414118999/
this makes sense if you have big data... http://www.flickr.com/photos/dalbera/3151369718
...or primarily user generated data
name cover cost rating ...or inherently stock structured data publisher, ISBN, # pages
but can be pretty painful if you need to produce content like this...
or this...
...and especially this! http://www.nytimes.com/interactive/2007/10/01/science/20071002_ARCTIC_GRAPHIC.html
The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so most sites (and the CMS’s that managed to put it into one of the cupboards as she fell past it. 'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say manage them) accommodate only anything about it, even if I fell off the top of the house!' (Which was very likely true.) Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the unstructured or ‘formless’ content... schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude either, but thought they were nice grand words to say.) Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.' Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over. Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof. There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again. Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted! Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest garden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could not even get her head through the doorway; 'and even if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt very little use without my shoulders. Oh,
The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she define variations(s) passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it. 'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say anything about it, even if I fell off the top of the house!' (Which was very likely true.) or ‘adapting’ Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the which makes selecting & filtering schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude include definition(s) either, but thought they were nice grand words to say.) content rather difficult... Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.' illustration(s) required Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over. illustration? Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof. There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again. Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it contextually relevant might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted! http://www.flickr.com/photos/arrighi/4922317676 Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest http://www.flickr.com/photos/49024304@N00/2435212284 that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could garden you ever saw. How she longed to get out of http://www.flickr.com/photos/dannyboymalinga/4512002570 if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt not even get her head through the doorway; 'and even very little use without my shoulders. Oh,
so although the web site layout may be responsive...
desktop the content itself is often only barely so... tablet mobile
what if content was designed more like an app? data logic renderings http://www.flickr.com/photos/angryjuliemonday/5087995342
http://www.nytimes.com/interactive/2010/05/01/us/20100501-oil-spill-tracker.html
http://www.visualnews.com/interactive_infographic/Korea_interactive_main/
http://www.apple.com/ipad/smart-cover/
and what if? http://www.focus.com/images/view/11905/ http://www.apple.com/ipad/smart-cover/
Idea 4: Build distributed experiences http://www.flickr.com/photos/wwarby/5106781173
maybe these no longer meet our needs... http://www.flickr.com/photos/mikebaird/3898801499
perhaps a couple of these would do just fine... http://www.flickr.com/photos/56705607@N00/3555678336
PR support we’ve already decoupled our communications... web site news thought leadership evangelism blogs press
PR support our product marketing... web site news thought leadership evangelism product blogs press
PR support our human resources... web site news thought leadership evangelism product blogs press
PR support united by a brand message... products media support brand PR services news news HR thought leadership evangelism product blogs press
think of it as an ecosystem of touchpoints, utilities & conversations... http://www.flickr.com/photos/7802947@N02/5179679136
ads we see examples of this already media search apps
cloud not just a site, but an ecosystem books marketplace music
opportunistic? own hardware optimised user cloud experience enabling the freedom to experiment books marketplace apps music most logical highly optimised platform... core product for now hmm....
core audience merchandise and create the best experience for each audience experimental? web/mobile web (1000s of devices) brands commercial news arm agship app world service entertainment voice BBC Learning SMS agship iOS XHTML app MP (desktop) web WAP English and life skills for emerging economies
http://simonmainwaring.com/brands/the-death-of-corporate-websites-top-10-ways-they-will-change/ [In the future] brands will no longer be places you visit, but people you meet along the road. – Simon Mainwaring http://www.flickr.com/photos/tijanav/4885088185
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Dust.js by Yevgeniy Brikman, has 82 slides with 48316 views.The document discusses LinkedIn's adoption of the Dust templating language in 2011. Some key points: - LinkedIn needed a unified view layer as different teams were using different templating technologies like JSP, GSP, ERB. - They evaluated 26 templating options and selected Dust as it best met their criteria like performance, i18n support, and being logic-less. - Dust templates are compiled to JavaScript for client-side rendering and to Java for server-side rendering (SSR) through Google's V8 engine, allowing templates to work on both client and server. - SSR addresses challenges like SEO, supporting clients without JavaScript, and i18n by rendering
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The trouble with context by yiibu, has 67 slides with 6422 views.The document discusses how the context in which mobile devices are used has become increasingly complex and unpredictable. Guidelines from a few years ago around mobile design being focused on quick tasks and limited attention are no longer reliable given that mobile interactions now occur in many contexts. The rise of affordable smartphones and proliferation of connected devices means that for many people around the world, a mobile device may be their only access to the internet. This is dramatically impacting user behavior and expectations.
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Coke's 'fans first' approach in social communitiesCoke's 'fans first' approach in social communities
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Its about people, not devicesIts about people, not devices
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Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
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Letting goLetting go
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Lettinggo 110902081541-phpapp02Lettinggo 110902081541-phpapp02
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Letting GoLetting Go
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Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014 by Anna Dahlström, has 83 slides with 2252 views.The document discusses designing experiences for multiple devices. It notes that people use different devices throughout the day, switching between them, so experiences need to be consistent across platforms. It also highlights that mobile experiences now drive a large portion of online activity and commerce. Designing for the capabilities of each device, rather than just focusing on mobile, is important to provide the best user experience on all platforms. Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
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The moveable brandThe moveable brand
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The internet of things is for people by yiibu, has 105 slides with 14541 views.If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape. First presented at Generate Conference in San Francisco on July 15, 2016.
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1 slide•85 views
B2B SaaS - Reduce Churn using Proactive Support.pdf by Vijay Chandran, has 10 slides with 90 views.Churn can sink a B2B SaaS business—65% of companies hover at 10% or less annually, but every loss counts. My new white paper, Reducing Churn in B2B SaaS Through Proactive Support, shows how acting before issues hit can save the day. Proactive support—think check-ins and analytics—cuts churn by 25-30%, with top firms hitting 5%. Check out this chart: [Insert Bar Chart: 5%-15% churn, most ≤10%]. Want to keep customers longer? Automate alerts and prioritize risks. I’ve packed strategies, data, and real examples into this paper
B2B SaaS - Reduce Churn using Proactive Support.pdfB2B SaaS - Reduce Churn using Proactive Support.pdf
B2B SaaS - Reduce Churn using Proactive Support.pdf
Vijay Chandran
10 slides•90 views
The Rise of AI Agents-From Automation to Autonomous Technology by Impelsys Inc., has 11 slides with 22 views.AI agents are more than just a buzzword—they are transforming industries with real autonomy. Unlike traditional AI, they don’t just follow commands; they think, adapt, and act independently. The future isn’t just AI-enabled—it’s AI-powered.
The Rise of AI Agents-From Automation to Autonomous TechnologyThe Rise of AI Agents-From Automation to Autonomous Technology
The Rise of AI Agents-From Automation to Autonomous Technology
Impelsys Inc.
11 slides•22 views
Mastering NIST CSF 2.0 - The New Govern Function.pdf by Bachir Benyammi, has 42 slides with 78 views.Mastering NIST CSF 2.0 - The New Govern Function Join us for an insightful webinar on mastering the latest updates to the NIST Cybersecurity Framework (CSF) 2.0, with a special focus on the newly introduced "Govern" function delivered by one of our founding members, Bachir Benyammi, Managing Director at Cyber Practice. This session will cover key components such as leadership and accountability, policy development, strategic alignment, and continuous monitoring and improvement. Don't miss this opportunity to enhance your organization's cybersecurity posture and stay ahead of emerging threats. Secure your spot today and take the first step towards a more resilient cybersecurity strategy! Event hosted by Sofiane Chafai, ISC2 El Djazair Chapter President Watch the webinar on our YouTube channel: https://youtu.be/ty0giFH6Qp0
Mastering NIST CSF 2.0 - The New Govern Function.pdfMastering NIST CSF 2.0 - The New Govern Function.pdf
Mastering NIST CSF 2.0 - The New Govern Function.pdf
Bachir Benyammi
42 slides•78 views
Don't just talk to AI, do more with AI: how to improve productivity with AI a... by All Things Open, has 19 slides with 95 views.Presented at All Things Open AI 2025 Presented by Sheng Liang - Acorn Labs Title: Don't just talk to AI, do more with AI: how to improve productivity with AI agents Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
Don't just talk to AI, do more with AI: how to improve productivity with AI a...Don't just talk to AI, do more with AI: how to improve productivity with AI a...
Don't just talk to AI, do more with AI: how to improve productivity with AI a...
All Things Open
19 slides•95 views
UiPath Agentic automation with Autopilot for everyone + new features/releases by DianaGray10, has 18 slides with 25 views.Explore UiPath Agentic automation with Autopilot for everyone - from quick setup, admin settings to custom tools setup.
UiPath Agentic automation with Autopilot for everyone + new features/releasesUiPath Agentic automation with Autopilot for everyone + new features/releases
UiPath Agentic automation with Autopilot for everyone + new features/releases
DianaGray10
18 slides•25 views
UiPath Automation Developer Associate Training Series 2025 - Session 8 by DianaGray10, has 14 slides with 30 views.In session 8, the final session of this series, you will learn about the Implementation Methodology Fundamentals and about additional self-paced study courses you will need to complete to finalize the courses and receive your credential.
UiPath Automation Developer Associate Training Series 2025 - Session 8UiPath Automation Developer Associate Training Series 2025 - Session 8
UiPath Automation Developer Associate Training Series 2025 - Session 8
DianaGray10
14 slides•30 views
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI... by Zilliz , has 49 slides with 64 views.In this tutorial, we build an agent from scratch to reason over the Milvus documentation and Discord server history. We demonstrate fundamental agentic concepts such as long-term memory, tool use, reflection, conditional execution flow, and reasoning models. Our agent’s design is informed by recent open-source attempts to reproduce Deep Research.
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...
Zilliz
49 slides•64 views
Accelerating Platformless Modernization With Choreo - WSO2Con 2025.pdf by Nuwan Dias, has 32 slides with 82 views.This presentation explores how Choreo (an Internal Developer Platform) helps organization accelerate their application modernization efforts. Application Modernization requires modernizing architecture, infrastructure and operations. This presentation discusses how Choreo can speed up all three modernizations at the same time. This talk is extracted from my talk at WSO2Con 2025.
Accelerating Platformless Modernization With Choreo - WSO2Con 2025.pdfAccelerating Platformless Modernization With Choreo - WSO2Con 2025.pdf
Accelerating Platformless Modernization With Choreo - WSO2Con 2025.pdf
Nuwan Dias
32 slides•82 views
Making GenAI Work: A structured approach to implementation by Jeffrey Funk, has 3 slides with 68 views.Richard Self and I present a structured approach to implementing generative AI in your organization, a #technology that sparked the addition of more than ten trillion dollars to market capitalisations of Magnificent Seven (Apple, Amazon, Google, Microsoft, Meta, Tesla, and Nvidia) since January 2023. Companies must experiment with AI to see if particular use cases can work because AI is not like traditional software that does the same thing over and over again. As Princeton University’s Arvind Narayanan says: “It’s more like creative, but unreliable, interns that must be managed in order to improve processes.”
Making GenAI Work: A structured approach to implementationMaking GenAI Work: A structured approach to implementation
Making GenAI Work: A structured approach to implementation
Jeffrey Funk
3 slides•68 views
Gen AI: AI Agents - Making LLMs work together in an organized way - Brent Las... by All Things Open, has 51 slides with 27 views.Presented at All Things Open AI 2025 Presented by Brent Laster - Tech Skills Transformations Title: Gen AI: AI Agents - Making LLMs work together in an organized way Abstract: AI Agents are combinations of LLMs, tools, and custom roles that can autonomously perform tasks and make decisions based on context and user input. Multiple agents can be managed together to cooperatively handle individual tasks that are part of a larger project to accomplish an overall goal. By combining capabilities like tool access, multi-step reasoning, and real-time adjustments, agents can construct and complete complex workflows and intelligent solutions. In this presentation, we'll look at what AI agents are, how they work, and how you can create and put them to work. Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
Gen AI: AI Agents - Making LLMs work together in an organized way - Brent Las...Gen AI: AI Agents - Making LLMs work together in an organized way - Brent Las...
Gen AI: AI Agents - Making LLMs work together in an organized way - Brent Las...
All Things Open
51 slides•27 views
Rens van de Schoot - Mensen, machines en de zoektocht naar het laatste releva... by voginip, has 75 slides with 26 views.Keynote bij de VOGIN-IP-lezing, 27 maart 2025, OBA Amsterdam
Rens van de Schoot - Mensen, machines en de zoektocht naar het laatste releva...Rens van de Schoot - Mensen, machines en de zoektocht naar het laatste releva...
Rens van de Schoot - Mensen, machines en de zoektocht naar het laatste releva...
voginip
75 slides•26 views
Presentation Session 2 -Context Grounding.pdf by Mukesh Kala, has 22 slides with 142 views.This series is your gateway to understanding the WHY, HOW, and WHAT of this revolutionary technology. Over six interesting sessions, we will learn about the amazing power of agentic automation. We will give you the information and skills you need to succeed in this new era.
Presentation Session 2 -Context Grounding.pdfPresentation Session 2 -Context Grounding.pdf
Presentation Session 2 -Context Grounding.pdf
Mukesh Kala
22 slides•142 views
DON’T PANIC: AI IS COMING – The Hitchhiker’s Guide to AI - Mark Hinkle, Perip... by All Things Open, has 19 slides with 51 views.Presented at All Things Open AI 2025 Presented by Mark Hinkle - Peripety Labs Title: DON’T PANIC: AI IS COMING – The Hitchhiker’s Guide to AI Abstract: AI is coming of age, and much like discovering intergalactic travel, it’s equal parts thrilling and terrifying. Fears of job loss, doomsday scenarios, and bureaucratic AI overlords dominate the conversation—but I think the reality is far less apocalyptic and far more exciting. With the right guide, you can navigate this new universe, adapt, and even thrive. That’s what AllThingsOpen.AI is all about—building a community where people and businesses don’t just survive AI’s rise but flourish in it. So grab your towel, keep an open mind, and let’s explore the future—without the panic. Listen to Conference Co-Producer and publisher of the Artificially Intelligent Enterprise, Mark Hinkle, provide a vision on how AI will play out in our lives. Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
DON’T PANIC: AI IS COMING – The Hitchhiker’s Guide to AI - Mark Hinkle, Perip...DON’T PANIC: AI IS COMING – The Hitchhiker’s Guide to AI - Mark Hinkle, Perip...
DON’T PANIC: AI IS COMING – The Hitchhiker’s Guide to AI - Mark Hinkle, Perip...
All Things Open
19 slides•51 views
Digital Nepal Framework 2.0: A Step Towards a Digitally Empowered Nepal by ICT Frame Magazine Pvt. Ltd., has 60 slides with 96 views.Digital Nepal Framework 2.0: A Step Towards a Digitally Empowered Nepal
Digital Nepal Framework 2.0: A Step Towards a Digitally Empowered NepalDigital Nepal Framework 2.0: A Step Towards a Digitally Empowered Nepal
Digital Nepal Framework 2.0: A Step Towards a Digitally Empowered Nepal
ICT Frame Magazine Pvt. Ltd.
60 slides•96 views
Windows Client Privilege Escalation-Shared.pptx by Oddvar Moe, has 53 slides with 1375 views.Slides from the webinar "Windows Client Privilege Escalation" https://youtu.be/EG2Mbw2DVnU?si=rlx-GG2QMQpIxQYi
Windows Client Privilege Escalation-Shared.pptxWindows Client Privilege Escalation-Shared.pptx
Windows Client Privilege Escalation-Shared.pptx
Oddvar Moe
53 slides•1.4K views
Open-Source GenAI vs. Enterprise GenAI: Navigating the Future of AI Innovatio... by All Things Open, has 26 slides with 54 views.Presented at All Things Open AI 2025 Presented by Dr. Ruth Akintunde - SAS Institute Inc. Title: Open-Source GenAI vs. Enterprise GenAI: Navigating the Future of AI Innovation Abstract: This talk explores the critical differences between Open-Source Generative AI and Enterprise Generative AI, highlighting their respective strengths and challenges. Open-Source GenAI fosters innovation through community collaboration, accessibility, and adaptability, while Enterprise GenAI prioritizes security, scalability, and reliability. Key aspects such as cost, ethical considerations, and long-term sustainability are examined to understand their impact on AI development and deployment. Ultimately, the talk advocates for a hybrid approach, leveraging the best of both worlds to drive AI innovation forward. Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
Open-Source GenAI vs. Enterprise GenAI: Navigating the Future of AI Innovatio...Open-Source GenAI vs. Enterprise GenAI: Navigating the Future of AI Innovatio...
Open-Source GenAI vs. Enterprise GenAI: Navigating the Future of AI Innovatio...
All Things Open
26 slides•54 views
Artificial Intelligence Needs Community Intelligence - Sriram Raghavan, IBM R... by All Things Open, has 8 slides with 48 views.Presented at All Things Open AI 2025 Presented by Sriram Raghavan - IBM Research AI Title: Artificial Intelligence Needs Community Intelligence Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
Artificial Intelligence Needs Community Intelligence - Sriram Raghavan, IBM R...Artificial Intelligence Needs Community Intelligence - Sriram Raghavan, IBM R...
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All Things Open
8 slides•48 views
How to Optimize Your AWS Environment for Improved Cloud Performance by ThousandEyes, has 20 slides with 123 views.Presented by Ranjit Kalidasan, Chitra Shastri, and Martin Kowalewski
How to Optimize Your AWS Environment for Improved Cloud PerformanceHow to Optimize Your AWS Environment for Improved Cloud Performance
How to Optimize Your AWS Environment for Improved Cloud Performance
ThousandEyes
20 slides•123 views
Safer’s Picks: The 6 FME Transformers You Didn’t Know You Needed by Safe Software, has 56 slides with 226 views.With over 500 transformers in FME, it’s easy to stick to your favourites – but what about the hidden gems that could help you achieve more than you thought possible in your workspaces? In this lightning talk-style webinar, our Safe team panel of FME Experts will highlight underutilized transformers and clever techniques that can make your workflows more powerful, efficient, and dynamic. Whether it’s a transformer you’ve never explored before or an unexpected way to use an old favourite, you’re sure to walk away with new ideas to enhance your FME skills. Transformers they’ll cover include: Donal, the MapnikRasterizer: Learn how to generate high-quality raster outputs from vector data with precise control over symbolization and labelling Crystal, the SchemaScanner: Detect schema drift on the fly and dynamically set your output schema based on incoming data. Mark, the ModuloCounter: Discover how to group features efficiently using the number of groups, rather than group size. Evie, the Aggregator: See how versatile it can be for concatenating, listing, and joining data as an alternative to other transformers. Natalie, the RasterExpressionEvaluator: Simplify raster expressions using presets to make them repeatable and easy to manage. Dave, the ChangeDetector: Fine-tune output configurations to pinpoint exactly what’s changed in your data. Join us for this fast-paced, insight-packed session and uncover the FME transformers you didn’t know you needed!
Safer’s Picks: The 6 FME Transformers You Didn’t Know You NeededSafer’s Picks: The 6 FME Transformers You Didn’t Know You Needed
Safer’s Picks: The 6 FME Transformers You Didn’t Know You Needed
Safe Software
56 slides•226 views
Comparative Analysis of Reasoning Techniques by HoussemEddineDEGHA, has 1 slides with 85 views.Comparative Analysis of Reasoning Techniques
Comparative Analysis of Reasoning TechniquesComparative Analysis of Reasoning Techniques
Comparative Analysis of Reasoning Techniques
HoussemEddineDEGHA
1 slide•85 views
B2B SaaS - Reduce Churn using Proactive Support.pdf by Vijay Chandran, has 10 slides with 90 views.Churn can sink a B2B SaaS business—65% of companies hover at 10% or less annually, but every loss counts. My new white paper, Reducing Churn in B2B SaaS Through Proactive Support, shows how acting before issues hit can save the day. Proactive support—think check-ins and analytics—cuts churn by 25-30%, with top firms hitting 5%. Check out this chart: [Insert Bar Chart: 5%-15% churn, most ≤10%]. Want to keep customers longer? Automate alerts and prioritize risks. I’ve packed strategies, data, and real examples into this paper
B2B SaaS - Reduce Churn using Proactive Support.pdfB2B SaaS - Reduce Churn using Proactive Support.pdf
B2B SaaS - Reduce Churn using Proactive Support.pdf
Vijay Chandran
10 slides•90 views
The Rise of AI Agents-From Automation to Autonomous Technology by Impelsys Inc., has 11 slides with 22 views.AI agents are more than just a buzzword—they are transforming industries with real autonomy. Unlike traditional AI, they don’t just follow commands; they think, adapt, and act independently. The future isn’t just AI-enabled—it’s AI-powered.
The Rise of AI Agents-From Automation to Autonomous TechnologyThe Rise of AI Agents-From Automation to Autonomous Technology
The Rise of AI Agents-From Automation to Autonomous Technology
Impelsys Inc.
11 slides•22 views
Mastering NIST CSF 2.0 - The New Govern Function.pdf by Bachir Benyammi, has 42 slides with 78 views.Mastering NIST CSF 2.0 - The New Govern Function Join us for an insightful webinar on mastering the latest updates to the NIST Cybersecurity Framework (CSF) 2.0, with a special focus on the newly introduced "Govern" function delivered by one of our founding members, Bachir Benyammi, Managing Director at Cyber Practice. This session will cover key components such as leadership and accountability, policy development, strategic alignment, and continuous monitoring and improvement. Don't miss this opportunity to enhance your organization's cybersecurity posture and stay ahead of emerging threats. Secure your spot today and take the first step towards a more resilient cybersecurity strategy! Event hosted by Sofiane Chafai, ISC2 El Djazair Chapter President Watch the webinar on our YouTube channel: https://youtu.be/ty0giFH6Qp0
Mastering NIST CSF 2.0 - The New Govern Function.pdfMastering NIST CSF 2.0 - The New Govern Function.pdf
Mastering NIST CSF 2.0 - The New Govern Function.pdf
Bachir Benyammi
42 slides•78 views
Don't just talk to AI, do more with AI: how to improve productivity with AI a... by All Things Open, has 19 slides with 95 views.Presented at All Things Open AI 2025 Presented by Sheng Liang - Acorn Labs Title: Don't just talk to AI, do more with AI: how to improve productivity with AI agents Find more info about All Things Open: On the web: https://www.allthingsopen.org/ Twitter: https://twitter.com/AllThingsOpen LinkedIn: https://www.linkedin.com/company/all-things-open/ Instagram: https://www.instagram.com/allthingsopen/ Facebook: https://www.facebook.com/AllThingsOpen Mastodon: https://mastodon.social/@allthingsopen Threads: https://www.threads.net/@allthingsopen Bluesky: https://bsky.app/profile/allthingsopen.bsky.social 2025 conference: https://2025.allthingsopen.org/
Don't just talk to AI, do more with AI: how to improve productivity with AI a...Don't just talk to AI, do more with AI: how to improve productivity with AI a...
Don't just talk to AI, do more with AI: how to improve productivity with AI a...
All Things Open
19 slides•95 views
UiPath Agentic automation with Autopilot for everyone + new features/releases by DianaGray10, has 18 slides with 25 views.Explore UiPath Agentic automation with Autopilot for everyone - from quick setup, admin settings to custom tools setup.
UiPath Agentic automation with Autopilot for everyone + new features/releasesUiPath Agentic automation with Autopilot for everyone + new features/releases
UiPath Agentic automation with Autopilot for everyone + new features/releases
DianaGray10
18 slides•25 views
UiPath Automation Developer Associate Training Series 2025 - Session 8 by DianaGray10, has 14 slides with 30 views.In session 8, the final session of this series, you will learn about the Implementation Methodology Fundamentals and about additional self-paced study courses you will need to complete to finalize the courses and receive your credential.
UiPath Automation Developer Associate Training Series 2025 - Session 8UiPath Automation Developer Associate Training Series 2025 - Session 8
UiPath Automation Developer Associate Training Series 2025 - Session 8
DianaGray10
14 slides•30 views
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI... by Zilliz , has 49 slides with 64 views.In this tutorial, we build an agent from scratch to reason over the Milvus documentation and Discord server history. We demonstrate fundamental agentic concepts such as long-term memory, tool use, reflection, conditional execution flow, and reasoning models. Our agent’s design is informed by recent open-source attempts to reproduce Deep Research.
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...
Hands-on Tutorial: Building an Agent to Reason about Private Data with OpenAI...
Zilliz
49 slides•64 views

Beyond the mobile web by yiibu

  • 1. beyond the mobile web... http://www.flickr.com/photos/puuikibeach/3991552331
  • 2. Part 1: Massive Change http://www.flickr.com/photos/chadmagiera/265752353
  • 3. “ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser http://www.flickr.com/photos/armaggeusa/3176297283
  • 4. There used to be a certain (old fashioned) logic to the way we interacted with people, places, and things. http://www.flickr.com/photos/mcgraths/5332476357
  • 5. You wanted knowledge, you went to a library. http://www.flickr.com/photos/ccacnorthlib/3554627364 http://www.flickr.com/photos/scobleizer/3026517429
  • 6. You wanted to be social, you went to a club or cafe. http://www.flickr.com/photos/lordcolus/3271042499
  • 7. You wanted to consume, you went to a shop http://www.flickr.com/photos/herry/3005310002
  • 8. These behaviours were imposed on us by culture, society, and plain old physics and geography. http://www.flickr.com/photos/robertsharp59/3749693084
  • 9. Then internet came along...and things got a lot closer. http://www.flickr.com/photos/dahlstroms/3444838707
  • 10. but until recently, using the internet was still “an activity”... http://www.flickr.com/photos/whatcouldgowrong/5320553588
  • 11. envir onme nt focused user privacy reliable network unlimited with a fairly specific context data comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  • 12. this context has been turned on its head... http://www.flickr.com/photos/anap/2878165366
  • 13. <historical interlude> http://www.flickr.com/photos/dumbledad/3262185149
  • 14. “ One of the interesting estimates is that there are about 35 billion devices connected to the Internet. Soon, there will be so many that we’ll stop counting. - Eric Schmidt, Google http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 15. 6.8 billion *2010 estimates put the population over 6.8 billion inhabitants...
  • 16. 77% number of people with mobile devices or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • 17. free platforms + low cost components = a perfect storm http://www.flickr.com/photos/deks/697297227
  • 18. and a lot of disruption... http://www.flickr.com/photos/oskay/3300199882
  • 19. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS + WIFI and BlueTooth silicon = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
  • 20. the feature phone of today is the smartphone of two years ago... http://www.flickr.com/photos/tanj/4432327487
  • 21. yet again things may change... Do Not Anger the Alpha Android http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.flickr.com/photos/aturkus/255736909
  • 22. “ ..events, threats and opportunities aren't just coming at us faster or with less predictability; they are converging and influencing each other to create entirely new situations. These firsts-of-their-kind developments require unprecedented degrees of creativity. Captializing on Complexity - 2010 IBM CEO Study http://www.flickr.com/photos/aturkus/255736909
  • 23. http://www.flickr.com/photos/misbehave/2352753067 ...which brings us to the present </historical interlude>
  • 24. http://www.flickr.com/photos/misbehave/2352753067 We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more. Mitch Joel, TedX Montreal
  • 25. the internet is now an intricate part of our lives http://www.flickr.com/photos/marksurman/3933656879
  • 26. chatting with friends in Boston... scheduling a meeting in Melbourne... re-charging in Hong Kong... it’s now trivial (and commonplace) for people to 'be' in many places at once
  • 27. “For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site http://www.flickr.com/photos/tocaboca/5523598823
  • 28. ...people reach for the internet using whatever device makes sense to them at that time http://www.flickr.com/photos/ghewgill/5046616680
  • 29. “ ...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.flickr.com/photos/ghewgill/5046616680
  • 30. “ http://www.flickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
  • 31. this is having a dramatic impact on our behaviour and our expectations... http://www.flickr.com/photos/williambrawley/4522648456
  • 32. the traditional ‘short-activity-or-distraction’ mobile context is still valid...
  • 33. 80% use mobile during miscellaneous downtime... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
  • 34. 76% use mobile while waiting in line or for an appointment... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
  • 35. “ Just been picked up at the airport by a limo driver who looked me up on the Internet so he'd recognize me and have stuff to talk about. !!! http://twitter.com/tomcoates/status/ 51734242991947778 http://www.flickr.com/photos/joi/2663605178
  • 36. but mobile is increasingly being combined with other activities...
  • 37. 62% use mobile while watching TV Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
  • 38. 69% use mobile for point of sale research while shopping Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
  • 39. mobile is also used to time-shift 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo
  • 40. 34% visit a site on and follow-up on mobile the PC Source: Yahoo
  • 41. ...facilitating completion of larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
  • 42. “The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
  • 43. 1.3 billion already use the mobile internet
  • 44. ...and for many, this is their only access point Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44% Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
  • 45. “ With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
  • 46. public space distractions limited aention so ‘mobile’ is no longer just this... glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 47. environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacy comfy work surface chair reliable power source http://www.flickr.com/photos/othree/5224045406
  • 48. focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two hands reliable power source? or this...
  • 49. comfy chair privacy one hand reliable power prone to source interruptions gravity and maybe some of this? http://www.flickr.com/photos/joeshlabotnik/2359224681
  • 50. iPad 2 magnets are apparently strong enough to ‘natively’ do this! or possibly this... http://www.flickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
  • 51. these new behaviours create a bit of a problem... http://www.flickr.com/photos/barkbud/4914492619
  • 52. cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable
  • 53. “ Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 54. “ Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 55. “ Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 56. now statements such as these are becoming far more common
  • 57. “ i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 58. “ There should be a text only version of the (desktop) site for those of us who don't like the busyness of the main site. Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 59. “ ...the "Sorry, this article isn't yet available on the mobile site" message was bloody annoying. Ended up having to install a browser that spoofs the user agent and renders the full desktop site. Source: User talking about his habits on the Guardian site http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 60. “ I’m definitely moving, I’m definitely in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions. Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 61. the problem space How do we go about creating the next generation of content-rich, meaningful, usable, and interesting web sites, that are designed to operate in a generally smaller, more varied and far less predictable environment? http://www.flickr.com/photos/chelsea_nj/4223680604
  • 62. Part 2: Beyond the mobile web http://www.flickr.com/photos/adactio/932798536
  • 63. ...a few ideas from the yiibus
  • 64. Idea 1: Loosen up http://www.flickr.com/photos/seo2/94216483
  • 65. control is now an illusion... http://www.flickr.com/photos/dominicspics/3385403397
  • 66. there is too much diversity...
  • 67. data wants to move around... http://www.flickr.com/photos/anniemole/5354202837
  • 68. we’ve already set much of our content free... http://www.flickr.com/photos/scobleizer/3044172251/
  • 69. ...we never really know where it will end up
  • 70. d spot the bran brand presence (as we once knew it) is disappearing http://www.flickr.com/photos/alreadytaken/4944698902/
  • 71. the conversation isn’t even on our site any more... ...companies are increasingly questioning the need to have separate corporate sites when the bulk of interest and traffic from customers goes directly to their Facebook pages. - Thomas Crampton “
  • 72. ...so why are we still obsessed with controlling each pixel on our web site? PS - the Ubuntu style guidelines are actually quite lovely! Take a look...
  • 73. “I can’t see it on my BlackBerry...“ often at the - user comment regarding the new Threadless mobile site expense of access... http://www.flickr.com/photos/zoetnet/4669800101/
  • 74. “If I can’t see your awesome web site...it’s not really that awesome is it?” and therefore, of user experience... http://www.flickr.com/photos/zoetnet/4669800101/
  • 75. you can’t plan for every contingency... http://www.flickr.com/photos/mackarus/4289960218
  • 76. and will never know how your site looks on every device... http://www.flickr.com/photos/scobleizer/3009516045
  • 77. create nimble experiences – not perfect ones... http://www.flickr.com/photos/92523880@N00/5047216186
  • 78. Idea 2: Let them tweak http://www.flickr.com/photos/jaybergesen/198091718
  • 79. progressive enhancement is increasingly important http://www.flickr.com/photos/clagnut/315554083
  • 80. why not let users participate? http://www.flickr.com/photos/nasa_goddard/4733847144
  • 81. choose the enhancements that are most meaningful to them... http://www.flickr.com/photos/29301264@N06/3844309716
  • 82. set a user experience baseline for *all* web experiences... thematically semantic markup consistent (view source) optimised images minimal responsive layout cluer (almost.. :-) one web pragmatic scripting http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design lightweight!
  • 83. ...then provide meaningful choices http://www.flickr.com/photos/lamantin/5143354304
  • 84. ...in data consumption user agent says it’s a PC (plus it has a big screen) she obviously has hmm...I wonder lots of bandwidth! how much data she’s used so far this month? oh...hold on, she’s on a dongle http://www.flickr.com/photos/mujitra/4571580931
  • 85. provide a choice of size/ quality for key content
  • 86. and media... option to choose high or low quality (with default based on device you’re using)
  • 87. Look, it’s a Galaxy Tab...she must be in a ‘contemplative reading mode’... tweaking the reading experience
  • 88. pinching or double-tapping to zoom is good fun but has zero continuity...
  • 89. let users set persistent reading preferences...
  • 90. or even tweak the whole experience...
  • 91. ...if you don’t ...they’ll probably do it themselves
  • 92. Idea 3: Content first ingredients make all the difference http://www.flickr.com/photos/wwworks/822821227
  • 93. designing mobile first can help us to focus... http://www.flickr.com/photos/hussain_quantum/2087578696
  • 94. find a happy medium mobile portable desktop web http://www.flickr.com/photos/29301264@N06/3844309716 http://www.flickr.com/photos/29301264@N06/3844309716
  • 95. but I think we need to go further... http://www.flickr.com/photos/basheertome/5557362895
  • 96. “ No matter how cool your interface is, it would be nice if there were less of it. - Alan Cooper http://jonbox.wordpress.com/2010/05/27/what-is-au2h-and-why-i-cared/
  • 97. ...on smaller screens, content naturally ends up front and centre
  • 98. include definition(s) so we need to actually design the content first... a book turtle illustration(s) required define variations(s) contextually relevant http://www.flickr.com/photos/lindaaslund/3296943915
  • 99. semantic structures can be include definition(s) used to create incredibly rich and responsive content... a book turtle illustration(s) required contextually relevant define variations(s) http://www.flickr.com/photos/lindaaslund/3296943915
  • 100. yet we mostly apply this richness to the interface...
  • 101. this is due in part to the way we currently build web sites... essentially Word in a browser...? put your content here...
  • 102. most sites are built as giant (often all-purpose) data containers... http://www.flickr.com/photos/lisasanderson/3414118999/
  • 103. ...with different areas to accommodate different data structures services utilities knowledge base products news location finder corporate info http://www.flickr.com/photos/lisasanderson/3414118999/
  • 104. this makes sense if you have big data... http://www.flickr.com/photos/dalbera/3151369718
  • 105. ...or primarily user generated data
  • 106. name cover cost rating ...or inherently stock structured data publisher, ISBN, # pages
  • 107. but can be pretty painful if you need to produce content like this...
  • 108. or this...
  • 109. ...and especially this! http://www.nytimes.com/interactive/2007/10/01/science/20071002_ARCTIC_GRAPHIC.html
  • 110. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so most sites (and the CMS’s that managed to put it into one of the cupboards as she fell past it. 'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say manage them) accommodate only anything about it, even if I fell off the top of the house!' (Which was very likely true.) Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the unstructured or ‘formless’ content... schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude either, but thought they were nice grand words to say.) Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.' Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over. Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof. There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again. Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted! Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest garden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could not even get her head through the doorway; 'and even if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt very little use without my shoulders. Oh,
  • 111. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well. Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she define variations(s) passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it. 'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say anything about it, even if I fell off the top of the house!' (Which was very likely true.) or ‘adapting’ Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the which makes selecting & filtering schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude include definition(s) either, but thought they were nice grand words to say.) content rather difficult... Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.' illustration(s) required Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over. illustration? Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof. There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again. Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it contextually relevant might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted! http://www.flickr.com/photos/arrighi/4922317676 Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest http://www.flickr.com/photos/49024304@N00/2435212284 that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could garden you ever saw. How she longed to get out of http://www.flickr.com/photos/dannyboymalinga/4512002570 if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt not even get her head through the doorway; 'and even very little use without my shoulders. Oh,
  • 112. so although the web site layout may be responsive...
  • 113. desktop the content itself is often only barely so... tablet mobile
  • 114. what if content was designed more like an app? data logic renderings http://www.flickr.com/photos/angryjuliemonday/5087995342
  • 115. http://www.nytimes.com/interactive/2010/05/01/us/20100501-oil-spill-tracker.html
  • 116. http://www.visualnews.com/interactive_infographic/Korea_interactive_main/
  • 117. http://www.apple.com/ipad/smart-cover/
  • 118. and what if? http://www.focus.com/images/view/11905/ http://www.apple.com/ipad/smart-cover/
  • 119. Idea 4: Build distributed experiences http://www.flickr.com/photos/wwarby/5106781173
  • 120. maybe these no longer meet our needs... http://www.flickr.com/photos/mikebaird/3898801499
  • 121. perhaps a couple of these would do just fine... http://www.flickr.com/photos/56705607@N00/3555678336
  • 122. PR support we’ve already decoupled our communications... web site news thought leadership evangelism blogs press
  • 123. PR support our product marketing... web site news thought leadership evangelism product blogs press
  • 124. PR support our human resources... web site news thought leadership evangelism product blogs press
  • 125. PR support united by a brand message... products media support brand PR services news news HR thought leadership evangelism product blogs press
  • 126. think of it as an ecosystem of touchpoints, utilities & conversations... http://www.flickr.com/photos/7802947@N02/5179679136
  • 127. ads we see examples of this already media search apps
  • 128. cloud not just a site, but an ecosystem books marketplace music
  • 129. opportunistic? own hardware optimised user cloud experience enabling the freedom to experiment books marketplace apps music most logical highly optimised platform... core product for now hmm....
  • 130. core audience merchandise and create the best experience for each audience experimental? web/mobile web (1000s of devices) brands commercial news arm agship app world service entertainment voice BBC Learning SMS agship iOS XHTML app MP (desktop) web WAP English and life skills for emerging economies
  • 131. http://simonmainwaring.com/brands/the-death-of-corporate-websites-top-10-ways-they-will-change/ [In the future] brands will no longer be places you visit, but people you meet along the road. – Simon Mainwaring http://www.flickr.com/photos/tijanav/4885088185
  • 132. thank you hello@yiibu.com