Topping all three of the lists in the electronics category is the company's bestselling product in history, the third-generation Kindle.
The bestselling and most wished-for book on all of those Kindles this year was Stieg Larsson's The Girl with the Dragon Tattoo. Paperback buyers appeared to be a bit further ahead in the series; the bestselling and most wished-for tangible book on Amazon in 2010 was Larsson's second bestseller, The Girl Who Kicked the Hornet's Nest.
Unlike the most popular books people bought for themselves, the most popular books and e-books given as gifts this year were both non-fiction. The most popular gift book was Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh, and the most popular e-book was Decision Points by George W. Bush.
The top-grossing movie of 2010, Toy Story 3, was also the most popular movie gift. The Blind Side was the bestselling movie and Inception was the most wished-for movie this year.
Taylor Swift's Speak Now topped the music category on both wished-for and gift lists, although Susan Boyle's The Gift outsold the album in 2010. Considering the demographics of most Taylor Swift fans, it's unsurprising that Speak Now did outsell The Gift as an MP3 album.
While the highest number of gamers may have purchased and added Call of Duty: Black Ops to their wish lists, they were most likely to end up with Nintendo Wii game Just Dance 2 as a gift this year.